• Job Description

  Req#: Req122603

  With a career at The Home Depot, you can be yourself and also be part of something bigger.

  Position Purpose:
  Responsible for leading a high-profile portfolio of Sports Sponsorships to include management of the asset strategy and activation plans that are consistent with supporting brand strategies, understanding the consumer and driving brand preference and consumption.

  Leads a highly integrated and multi-functional team to deliver fully integrated, sports-themed activation plans, customer programming, experiential, and in-venue activations. This Manager will play a key role in leading jewel type events, integrated marketing, and hospitality programs, and serve as a Sports Marketing subject matter expert across their portfolio of partnerships.
  In this role, you will work cross-functionally with key internal and external stakeholders to think big picture while bringing to life all facets of events and will be responsible for multi-million-dollar program budgets. You will lead a project management team as they implement tactical integrated programs. We are looking for someone who can guide thinking, and share standard processes, while also managing and developing team members.

  
  To excel in this role, you must be an expert in the sports marketing space, a confident project manager and multi-tasker who thinks on your feet, takes initiative, identifies, and solves problems independently, finds creative solutions, keeps programs on track across multiple partners (internal and agency) and has a deep understanding of how to connect a brand to fans to drive long term loyalty. Experience in effectively crafting and presenting marketing plans and other deliverables will be critical to obtaining stakeholder buy-in and setting the direction and effective execution of initiatives.

  
  Key Responsibilities:

  • 50% Strategy, Development & Execution: Partner with supervisor to develop strategic Sports Marketing campaigns and events while managing the planning, implementation, and execution process. Contribute ideas and strategies to grow existing and new programs. Responsible for development of marketing recommendations, POVs, campaign materials and communications with minimal oversight from the Manager. Develop and maintain relationships with cross-functional teams to drive business priorities, provide creative direction and secure needed approvals.

  • 10% Reporting & Analysis: Responsible for campaign management and measurement reporting in partnership with internal and agency partners to collect, compile and aggregate campaign reporting, making recommendations based on insights.

  • 30% Relationship Management: Manage outside partners, vendors, and agencies to ensure execution of programs and tactics are on time, on strategy and within budget.

  • 10% Sports Marketing Competitive & Trend Subject Matter Expert - Research and stay abreast of new, relevant, and competitive industry intelligence and share POVs with team, leadership and agency partners. Stay current on specialty channels, programs, and content; help identify new partners and or campaign opportunities on an ongoing basis. Responsible for competitive benchmarking, programs, and analysis to keep leadership abreast of trends and watch outs. Research and report on trends/best practices in specialized Sporting marketing areas via demonstrating an interest in and an aptitude for growing the offering.

  Direct Manager/Direct Reports:

  • This position typically reports to Sr Manager, Sports Marketing

  • This position has 1 direct report

  Travel Requirements:
  Typically requires overnight travel less than 30% of the time based on event schedules.

  Physical Requirements:
  Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. Time will be spent at event sites overseeing event execution and hospitality management. Occasionally there may be a need to move or lift light articles.

  Working Conditions:
  Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

  Minimum Qualifications:

  • Must be eighteen years of age or older.

  • Must be legally permitted to work in the United States.

  Preferred Qualifications:

  • 5-7 years of Sports Marketing experience to include international programming

  • Passion for sports and entertainment both professionally and personally

  • Deep knowledge of the regional and global sports marketing landscape

  • In depth experience in planning and executing fan activations

  • Experience with high-profile talent management

  • Exceptional written and verbal communication skills

  • Ability to multitask in fast paced environment

  • Excellent time management, project management, prioritization, and organizational skills - Entrepreneurial spirit and intellectually curious mindset

  • Mastery of scope and budget development & tracking

  • Strategic, collaborative approach to solving problems with ideas – build relationships and influence a range of teams

  • Strategic problem solver - can see possible impacts of a decision on many projects

  • Successfully perform in high stress, fast-paced environment

  • Accept changes with short notice and tolerate frequent interruptions

  • Ability to maintain high levels of confidentiality

  Minimum Education:
  The knowledge, skills and abilities typically acquired through the completion of a master's degree program or equivalent degree in a field of study related to the job.

  Minimum Years of Work Experience:
  5 years

  Preferred Years of Work Experience:

  • 5 years of high-profile talent management experience preferred

  • 5 years in the Sports Marketing and activation industry

  Preferred Leadership Experience:

  • 5 years of leading a team and agency partners

  Competencies:

  • Action Oriented

  • Collaborates

  • Drives Engagement

  • Communicates Effectively

  • Customer Focus

  • Drives Results

  • Manages Conflict

  • Decision Quality

  • Ensures Accountability

  • Plans and Aligns

  • Develops Talent

• About the company

  The Home Depot, America’s home improvement retail leader, helps customers and Associates build success every day – and not just in our 2,200+ retail stores. Thousands of talented can-do people build amazing futures in field and corporate positions.

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