Responsibilities

• Develop and maintain tagging solutions across platforms using AEP Data Collection, and potentially GTM, or other tag management tools
• Conduct thorough testing and debugging of tag deployments to ensure data accuracy and performance and troubleshoot any issues to maintain data integrity
• Develop and manage tag properties and rules for multiple domains using AEP Data Collection
• Efficiently manage and publish workflows involving multiple libraries in AEP Data Collection
• Design and execute data collection strategies and tagging standards that support scalable, consistent, and efficient data capture across web assets
• Work closely with front-end developers, UX, and product teams to align on data layer and EDDL requirements for websites and web event tracking to ensure optimal data collection
• Enforce best practices in data collection, including adherence to privacy and compliance requirements such as GDPR and CCPA
• Partner with business analysts and product owners to provide a best-in-class customer experience

Requirements

• 5+ years of relevant, full-time experience
• Experience with tag management systems such as AEP Data Collection (formerly called Adobe Launch), GTM, Tealium, or similar tag management platforms, including implementation, testing, debugging, and system planning
• Familiarity with HTML, CSS, and front-end development principles
• Experience with Data Layer standards, formatting, and governance
• Knowledge of Agile development and software lifecycle methodologies
• Excellent communication skills to effectively collaborate in regular meetings with team members and management
• Bachelor's in information systems, computer science, or a related STEM field

Recommended Qualifications

• Experience with Adobe Specific Analytics & Tag Management Architecture
• Experience with event driven analytics architecture, such as EDDL, AdobeDataLayer
• Knowledge of Data Collection Standards and Best Practices
• Hands-on experience implementing Adobe Web SDK
• Experience managing analytics implementations across a mixed ecosystem
• Ability to Support Onboarding and Training internal teams in data collection tools and processes
• Understanding of Privacy and Compliance Considerations (such as GDPR, CCPA)
• Familiarity with Tag Governance techniques and processes
• Experience working with Adobe and other APIs, along with Python for automation or analytics tasks
• Experience with Multi-Region/International Data Deployments
• Knowledge of eVars, Props, Success events, SAINT & Rule-based classification
• Familiarity with crawlers such as Screaming Frog and Python-based tools for site analysis
• Experience with Adobe AEP, CJA and CDP implementation and management
• Strong understanding of marketing / business analytics that supports enterprise data and the customer lifecycle

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