Content Writing

The Wealth Product Marketing Content Writer role sits at the intersection of strategy and storytelling, shaping how we communicate the value of our wealth products to diverse audiences. It requires someone who can distill complex financial concepts into clear, compelling messaging while navigating feedback from multiple stakeholders. Success in this role means not just writing well, but thinking critically about positioning, understanding the needs of our clients and advisors, and crafting content that drives clarity, confidence, and consistency across the business.

Key Responsibilities and Duties

• Develops compelling product positioning and messaging strategies informed by competitive intelligence, industry trends, and audience insights.

• Creates and maintains messaging frameworks and product content suites across a range of formats (e.g., one-pagers, brochures, video scripts, presentations, web content) to support client-facing teams and customer understanding.

• Translates complex financial and investment topics into clear, engaging, and accurate messaging that resonates with the end user.

• Collaborates cross-functionally with product, distribution, legal, compliance, and marketing teams to ensure messaging aligns with strategic priorities and meets regulatory standards.

• Establishes a consistent voice and value proposition for products across all touchpoints while reinforcing the firm’s brand.

• Builds strong partnerships with internal stakeholders to identify content gaps and develop materials that support the full product lifecycle, from development to distribution.

• Provides strategic recommendations on communication formats and content strategy based on performance data, business goals, and evolving market conditions.

• Proofreads and quality-checks content across formats to ensure accuracy, clarity, consistency, and alignment with regulatory and brand standards.

Educational Requirements

• University (Degree) Preferred

Work Experience

• 2+ Years Required; 3+ Years Preferred

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level
6IC

Required Qualifications:

• 2+ years of experience writing a variety of content formats (collateral, email, social, web, articles)

Preferred Qualifications:

• 3 + years of experience writing a variety of content formats (collateral, email, social, web, articles)
• University Degree
• Financial Services experience
• Understanding of retirement and wealth products

#LI-KD2

Related Skills

Adaptability, Audience-focused Communication, Communication Channel Management, Communication Strategy, Consultative Communication, Content Development, Copywriting, Relationship Management, Story Telling, TIAA Products/Services Acumen

Anticipated Posting End Date:

2025-05-13

Base Pay Range: $82,000/yr - $95,000/yr

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).

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Company Overview

Every worker deserves a secure retirement. For more than 100 years, TIAA has delivered it for millions of people. Founded to help educators retire with dignity, today weʼre a market-leading retirement company fueled by world-class asset management. But weʼre not just another legacy financial services firm. Weʼre fighting harder than ever before for our clients and the many Americans who need us.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.

Equal Opportunity

We are an Equal Opportunity Employer. TIAA does not discriminate against any candidate or employee on the basis of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.

Read more about your rights and view government notices here.

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If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:

Phone: (800) 842-2755

Email: accessibility.support@tiaa.org

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