• Job Description

  Req#: 106852

  Job Details

  Job Location: Undisclosed

  Salary Range: Undisclosed

  Description

  Role Overview:

  The Senior Digital Designer specializes in creating compelling digital assets primarily focused on email campaigns, digital ads, and web assets to support seasonal marketing initiatives and brand narratives. Reporting to the Design Director, this role translates approved creative concepts and marketing briefs into visually engaging designs. The position demands daily creation across various digital formats, ensuring alignment with brand identity, user experience, and business objectives.

  Responsibilities:

  • Design dynamic graphics and layouts for email campaigns, digital ads, and web assets, ensuring they reflect brand identity and enhance user experience.

  • Create mock-ups and finalize assets for web deployment, focusing on homepage updates, site refreshes, and other web-based needs.

  • Provide continuous support for daily email campaigns, ensuring flawless execution of marketing strategies.

  • Craft channel-specific content (feed, stories, reels) to maximize engagement and expand audience reach.

  • Develop animations, GIFs, and short-form videos to enrich digital storytelling.

  • Manage the design and adaptation of assets for paid media campaigns, including Meta (Facebook, Instagram) ads, ensuring they meet creative excellence and campaign objectives.

  • Stay updated on digital best practices for email, paid media, and web assets, implementing effective strategies.

  • Actively participate in brainstorming sessions to generate innovative digital and social media content ideas.

  • Lead projects from inception to completion, maintaining clear communication with stakeholders to ensure deadlines are met.

  • Optimize and retouch image assets for seamless integration across various digital platforms.

  This role requires a strong grasp of digital design trends and user-centric design principles. The Senior Digital Designer will play a pivotal role in driving digital engagement and enhancing brand visibility across multiple digital touchpoints, with a primary focus on email marketing and digital advertising.

  Qualifications

  
  

  Skills:

  • 6+ years designing for consumer-focused companies, with a strong portfolio of impactful digital and social media creative.

  • Expertise in digital design, specializing in email marketing, web design and paid media.

  • Proficiency in Adobe Creative Suite, including Premiere and After Effects.

  • Curiosity about market trends, pop culture, and digital innovations.

  • Collaborative and adaptable, thriving in fast-paced environments.

  • Strong communication and project management skills.

  • Kind, warm, and outgoing, with a low-ego approach to teamwork.

  • Continuous learner, eager to explore new techniques.

  Requirements:

  • Bachelor’s Degree in Design or related field preferred.

  • Proven experience in digital design within ecommerce or direct-to-consumer brands.

  • Understanding of UX/UI principles and digital analytics.

  • Passionate about digital trends and industry developments.

  About Rifle Paper Co.
  Rifle Paper Co. is a growing lifestyle brand that creates moments of beauty in the real world through thoughtfully designed products. Founded in 2009 by married couple Anna and Nathan Bond, our team has expanded to more than 150 employees across our Florida and New York offices. Our stationery, home decor, gifts and accessories can be found at riflepaperco.com, Target, Anthropologie, Paper Source, and in thousands of locations all over the world.

• About the company

  Rifle Paper Co. is a lifestyle brand that brings beauty to the everyday through Anna Bond’s handpainted artwork that can be found on stationery, accessories, and home decor.

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