Be unstoppable with us!
T-Mobile is synonymous with innovation–and you could be part of the team that disrupted an entire industry! We reinvented customer service, brought real 5G to the nation, and now we’re shaping the future of technology in wireless and beyond. Our work is as exciting as it is rewarding, so consider the career opportunity below as your invitation to grow with us, make big things happen with us, above all, #BEYOU with us. Together, we won’t stop!

The Digital Marketing Manager provides unique value by defining the comprehensive, customer-centric digital marketing experience (for prospects and customers) to drive traffic and engagement with our digital channels inclusive of app(s), brand social, email/SMS, messenger, web, etc. T-Mobile enterprise marketing campaigns are inclusive of Un-carrier and signature moves, brand campaigns, offers/plan/product launches, corporate updates and ongoing digital content marketing.

This role is responsible for defining the digital marketing strategy, measurement plan, user flows and creative learning agenda in alignment with the overall campaign goals and objectives as well as analyzing relevant data and insights to optimize campaign performance. This role will also serve as a bridge between the Digital organization and rest of the Marketing organization. They will represent channel partners within campaign planning process and bring them into the conversation when new experiences are required. Likewise, they will learn and operationalize the marketing of new digital channels and features when available.

Job Responsibilities:

Leadership Skills

• Operates autonomously; Designs strategy; Experienced with tools and able to train other team members.

• Represents team in key leadership meetings.

• Stays ahead of industry trends and inspires innovation.

• Continuously looking for process and documentation optimization to increase team efficiency

Relationship and People Management

• Inform and influence colleagues and cross-functional teams to successfully achieve goals.

• Work effectively in cross channel teams and influence without authority

• Primary liaison between channel stakeholders, commercial partners, LOB partners, design teams, and technology development resources to build digital experiences optimized to customer desires and aligned with business goals

• Coach other team members on best practices

Digital Strategy Definition.

• Identify and analyze all relevant internal and external data sources including past campaign performance, consumer insights, industry trends and detailed requirements necessary to inform the digital strategy definition.

• Define new campaign digital strategy, measurement plan, assumptions, dependencies and user flows for 10+ complex campaigns per quarter.

• Anticipate detailed requirements from each digital stakeholder and work with integrated marketing to ensure all elements are accounted for in the project plan and schedule.

• Identify gaps in campaign requests and develop hypothesis) that will lead to a digital campaign learning agenda.

• Establish specific KPIs and ensure necessary reporting is in place to measure effectiveness and optimize results.

Digital Campaign Management.

• Drives digital objectives/outcomes, messaging/requirements, measurement plans, user flows, list of placements, dependencies and assumptions to campaign team.

• Influences campaign meetings: (1) provide digital POV within campaign planning, creative discussions and overall launch strategy

• Actively share campaign status with manager and escalate as issues arise.

Launch Activities.

• Validate campaign launch activities include ensuring proper web tickets are filed ahead of launch and be on hand to validate launch activities occur correctly across channels.

Campaign Optimization.

• Analyze multiple campaign metrics including business intelligence to determine campaign performance (good or bad) and be able to explain root cause. Identify and recommend updates that could result in improved performance and inform what we should start/stop/continue for future campaigns.

• Define research studies to collect and analyze data results to help drive decisions on current and future projects.

Campaign Completion.

• Activities include ensuring proper web tickets are filed ahead of time and be on hand to validate take down activities occur correctly across channels.

• Drive post campaign analysis and share results and with team and external teams.

Other

• Thrives in organizations that constantly adapt and evolve.

• Eager to learn and adopt new tools that empower you to create better customer experiences and improve speed-to-market.

• Effectively analyzing data to make decisions, define new strategies, and deliver measurable results.

• Evaluates and optimizes experiences from the customer perspective

• Excellent written and verbal communication skills with all employees and levels of management (including executive)

• Work with a "no task is too small" attitude

• Outcome oriented, with an emphasis on creating WOW experiences for our customers

Education:

• Bachelor's Degree in Business, Marketing, or related field.
• Masters Degree Preferred

Work Experience:

• 7-10 years of experience developing proven B2C digital marketing campaigns, websites and/or content strategies for existing or emerging digital channels (i.e. social, web or app). Experience with all three preferred.
• 7-10 years of Working fast-paced, high-volume organization in one following industries: telecommunications, consumer electronics, automotive, financial or retail (+100 million/year)
• 5+ years collaborating with creative agencies, UI/UX designers, media, analytics, consumer insights, web operations, product management, QA and other cross functional groups.

Knowledge, Skills & Abilities Required:

• Creative Writing : Advanced creative brief writing, business case creation and campaign performance analysis.
• Product Testing : Advance experience A/B testing, usability assessments, segmentation and personalization.
• Media Buying : Familiar in media buying on mobile and non-mobile advertising platforms and ad networks – including but not limited to Facebook, Google, Twitter, Apple Search Ads, pre-loads, various video publishers, and native advertising products.
• Marketing Analytics : Intermediate to advanced experience with presentation and analytics software including Excel, Word, PowerPoint, Visio, Adobe Analytics, Google Analytics, Clicktale.
• Content Management : Intermediate to advanced experience with content management systems including Adobe Experience Manager, Adobe Target
• Collaboration : Intermediate to advanced experience with collaboration tools including Slack, MS Teams, Opal, SharePoint

• At least 18 years of age
• Legally authorized to work in the United States

Washington Pay Range: $ 133,600 - $ 180,700

The pay range above is the general base pay range for a successful candidate in the state
listed. The successful candidate’s actual pay will be based on various factors, such as work
location, qualifications, and experience, so the actual starting pay may be above or below
this range.

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or
periodic sales incentive or bonus, based on their role. Most Corporate employees are
eligible for a year-end bonus based on company and/or individual performance and which
is set at a percentage of the employee’s eligible earnings in the prior year. Certain
positions in Customer Care are eligible for monthly bonuses based on individual and/or
team performance, while Retail and Business Sales roles are eligible for monthly or
quarterly sales incentives. And since we are ALL owners, EVERY employee at T-Mobile is
eligible for an Annual Stock Grant. For information about T-Mobile’s amazing benefits,
check out https://careers.t-mobile.com/culture-and-benefits/

Travel:
Travel Required (Yes/No):No

DOT Regulated:
DOT Regulated Position (Yes/No):No
Safety Sensitive Position (Yes/No):No

Never stop growing!
T-Mobile doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward.

If you’d like to receive more information about careers at T-Mobile, sign up for the T-Mobile Talent Community today! https://www.tmobile.careers/profile/join/

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.