• Job Description

  Req#: 2456838
  The AWS Website team(AWT) is looking for a Content Expert to play a vital role in building our content supply chain. They will serve as the “Librarian” developing the vision for content management to help create a searchable, organized content repository and relevant workflows that align with marketing needs across the system and across the content asset life cycle. They will help orchestrate content delivery to help content authors identify opportunities to rewrite, repurpose and create new content for compelling storytelling that improves customer journeys. Working hand in hand with information and content architects, they will manage content audits and analysis to find gaps in the content experience and recommend the structured content needed to fill those gaps. They will inform requirements to ensure our content platforms develop guardrails and enhancements needed to create a content supply chain with reusable content assets that allow AWS to consistently produce high quality web content. They will be experienced with taxonomy, indexing, cataloging, archiving, metadata tagging, schemas and content management systems.
  
  Key job responsibilities
   End-to-end understanding of the content supply chain to optimize planning, producing, measuring, reporting and reusing content
   Manage asset ingestion and organization of content assets, creating naming conventions, collections and storage for both published and unpublished content assets ensuring efficient maintenance of the assets
   Engage with stakeholders, content & information architects to guide taxonomy, metadata, and overall DAM strategy
   Experience conducting audits, appraisals and inventory of existing content
   Can create or comfortably navigate site maps, schemas, taxonomy and content models
   Can develop a strategy for curating and repurposing existing content to help marketers maximize reach and impact to improve customer engagement
   Proficient in using content management systems
   Has a clear understanding of contextual design and structured storytelling in a way that allows for customer engagement and increased content reuse and categorization
   Strong analytics skills to measure content performance, set benchmarks and derive insights for continuous improvement and generate asset reports
   Monitor and audit assets to adhere to established governance and ensure process standards are followed for assets.
   Stay current on language translation frameworks
   Proven experience in Library Science, Information & Content Architecture or similar role is a plus
  
  
  About the team
  The AWS website team sits in the Digital Marketing Infrastructure organization and is responsible for the website platforms, operations and strategy for the AWS website. We provide global customers with a dynamic web experience tailored to their unique needs so that at any point in their journey, they can easily find what they're looking for, take action, and feel confident in AWS’ ability to help them achieve their goals. In support of this customer experience, we provide marketers with best in class tools, governance, data and expertise that make it easy for them to achieve their goals.
  
  We are open to hiring candidates to work out of one of the following locations:
  
  Atlanta, GA, USA | Austin, TX, USA | Boston, MA, USA | Charlotte, TX, USA | Jersey City, NJ, USA | New York, NY, USA | Portland, OR, USA- 6+ years of professional non-internship marketing experience
  - Experience using data and metrics to drive improvements
  - Experience communicating results to senior leadership
  - Experience in marketing or marketing research
  - • Strong communication and writing skills, with the ability to effectively convey complex concepts to both technical and non-technical audiences- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
  - Experience with Salesforce and Tableau
  
  Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
  
  Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.

• About the company

  Amazon.com, Inc. is an American multinational technology company based in Seattle, Washington, which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is one of the Big Five companies in the U.S. information technology industry, along with Google, Apple, Microsoft, and Facebook. The company has been referred to as "one of the most influential economic and cultural forces in the world", as well as the world's most valuable brand.

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