• Job Description

  Req#: JR-62976

  Job Summary:

  JOB DESCRIPTION – Sr. Manager, Digital Strategy

  Location: US NY | US CA

  Division: Category & Partnerships

  Line Manager: Director, Social

  Contract Terms: Full-time/Regular

  THE TEAM

  Ticketmaster, part of Live Nation Entertainment is the largest live entertainment company in the world, consisting of five businesses: concert promotion and venue operations, sponsorship, ticketing solutions, ecommerce, and artist management. The Ticketmaster Marketing team drives fan-centric initiatives via Content, Product Marketing, Partnerships, CRM, and Performance Marketing channels, creating campaigns to retain existing fans, acquire new fans and ultimately drive sales.

  THE JOB

  Do you have a deep-seated interest in music, sports, or entertainment? If so, Ticketmaster invites you to step into an exciting role as the Senior Manager, Digital Strategy within our North American Marketing Team. This position will put you at the forefront of digital innovation and fan engagement. Here, you'll have the dual responsibility of crafting transformative creative solutions for brand and product marketing, while also developing holistic social media strategies. Your insights will not only shape Ticketmaster's brand narrative in the U.S., but also significantly influence fan-centric communications across various platforms.

  Who We Are Looking For:

  • A dynamic leader able to balance innovative thinking with practical marketing strategy.
  • A detail-oriented community builder who thrives on engagement and storytelling.
  • An agile professional, experienced in delivering results in high-pressure scenarios, who can weave commercial aims with trends in sports, music, and pop culture

  RESPONSIBILITIES

  • Social Strategy: At least 7 years in a strategic role focused on digital marketing and social media within fast-paced environments. Deep knowledge of TikTok, Facebook, Instagram, Twitter, LinkedIn, Threads and emerging social platforms.
  • Industry Knowledge: Established background in the music, sports, or entertainment sectors, with a proven track record of successful campaigns and initiatives.
  • Community Management Expertise: Exceptional skill in community management across various social media platforms. Proven ability to engage with, understand, and nurture online communities, ensuring a consistent brand voice and effective two-way communication. Experience in addressing fan concerns, moderating discussions, and using community insights to inform and refine digital strategies.
  • Influencer Collaboration: Proven experience in influencer outreach, engagement, negotiation, and campaign execution.
  • Team Leadership and Mentoring: Demonstrable experience in team management and talent development, with a focus on nurturing junior staff and providing clear guidance.
  • Analytical Skills: Proficiency in using social listening tools and analytics platforms to derive actionable insights. Must be capable of setting KPIs, tracking metrics, and adjusting strategies accordingly.
  • Problem-Solving Abilities: Exceptional problem-solving skills, particularly when it comes to troubleshooting issues affecting fans during their ticket purchasing journey through real-time solutions or long-term strategy adjustments.
  • Communication Skills: Outstanding written and verbal communication abilities, including top-notch presentation skills for both internal and external audiences.
  • Project Management: Ability to manage multiple projects simultaneously while meeting deadlines and budget requirements. Must be adept at prioritizing tasks and coordinating with multiple departments.

  YOU (BEHAVIORAL SKILLS)

  The ideal candidate is a high-energy, strategic, and highly creative individual, possessing a strong sense of urgency with a track record of success. Ability to work across teams, anticipate what’s next and be an internal thought leader will be key to success in this role.

  • Imaginative. Brave. Resilient

  • Enthusiastic, confident, and able to communicate at all levels
  • Strong storytelling and creative skills
  • Ability to work effectively as part of a team
  • Good time management skills with an ability to plan and prioritize competing work demands
  • Excellent verbal and verbal communications skills
  • Demonstrate creativity and innovation in a business context relevant to the role

  • A highly motivated individual who takes pride in delivering work to the highest standard of excellence

  Ticketmaster, Live Nation Entertainment, will be closed for a couple of weeks during the year-end holiday break, with operations resuming in the New Year. Please don’t be disheartened if we do not respond to you during this time, we will be in touch upon our return!

  BENEFITS & PERKS

  Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

  • HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
  • YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets
  • WEALTH: 401(k) program with company match, Stock Program Reimbursement
  • FAMILY: New parent programs & support including caregiver leave and infertility support
  • CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
  • OTHERS: Volunteer time off, crowdfunding network

  LIFE AT TICKETMASTER

  We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.

  Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world’s largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.

  We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.

  Our work is guided by our values:

  Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.

  Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team

  Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent

  Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive

  EQUAL EMPLOYMENT OPPORTUNITY

  We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

  
  Ticketmaster strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

  We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

  We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Ticketmaster will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Ticketmaster also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Ticketmaster will also provide reasonable religious accommodations on a case-by-case basis.

  HIRING PRACTICES
  The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

  Ticketmaster recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Ticketmaster may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

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  The expected compensation for this position in California is:

  $124,000.00 USD - $155,000.00 USD

  The expected compensation for this position in New York City is:

  $124,000.00 USD - $155,000.00 USD

  The expected compensation for this position in Westchester is

  $124,000.00 USD - $155,000.00 USD

  **Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the California Salary Transparency in Job Advertisements Law and the New York Salary Transparency in Job Advertisements Law . It is estimated based on what a successful California or New York City applicant might be paid. It assumes that the successful candidate will be in California or New York City or perform the position from California or New York City. Similar positions located outside of California or New York City will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the California and NYC Laws, a potential new employee’s salary history will not be used in compensation decisions.

• About the company

  Ticketmaster Entertainment, Inc. is an American ticket sales and distribution company based in Beverly Hills, California with operations in many countries around the world.

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