At Nespresso we place people and specialty coffee at the heart of what we do. As part of our team, you'll be empowered to inspire, care, act, and innovate to reach your full potential and reimagine what coffee can be. We're committed to delivering an exceptional coffee experience that elevates our community, suppliers, farmers, and each other, channeling our growth-minded spirit to set new standards in global coffee culture. Quality, sustainability, diversity and inclusion are core to who we are and critical to our vision of driving positive change. Throughout our factories, boutiques, and office locations, Nespresso careers are brimming with first-rate opportunities to push the boundaries of coffee exploration.

POSITION SUMMARY:

The Senior Manager DTC Marketing leads the consumer marketing calendar & oversees the promotional strategy for customers across channels to simultaneously cultivate customer relationships and secure sales. Additionally, this role will manage the direct marketing campaign planning and operations. This position will work in our corporate office located in Manhattan, NY on average 2-3 days per week, with remaining days being remote.

RESPONSIBILITIES:

Serves as the strategic owner of end-to-end direct customer marketing

• Leads a team of 5 direct reports through the campaign planning and operations processes
• Leveraging the integrated messaging calendar, manage the creation of assets for the email, SMS, package inserts, push notifications, and direct mail in partnership with our internal Content Hub and agency partners
• Assigns work and monitor progress for campaign operations team to ensure direct marketing campaigns are appropriately built and deployed across channels.
• Works closely with Insights and Analytics team to ensure creatives support a continuous learning agenda
• Partners with CRM team to appropriately manage audiences
• Improves processes and mechanism to ensure team time and effort is maximized on an ongoing basis.

Leads the consumer marketing calendar

• Oversees a calendar that harmonizes messaging across audiences and channels and leads cross functional teams to activate this calendar
• Partners with Brand Comms team to distill key brand messages and priorities along with consumer-relevant moments and themes to weekly customer-facing messages that can support delivery of both brand and business needs
• Cascades ,evolves, and maintains the calendar in partnership with channel-specific stakeholders and content creators via the internal Communications Hub
• Implements the thematic calendar to a day-to-day plan for DTC channels including email, SMS, package inserts, push notifications, and direct mail

Oversees the cross channel promotional strategy to secure sales

• Plans promotions proactively to drive sales and reactively to close gaps when needed across all selling channels
• Monitors sales channel performance, in partnership with the heads of each channel to optimize as needed
• Ensures promotional messaging is in harmony with broader customer calendar
• Works with operations teams to ensure flawless execution of promotions
• Manages the Dynamic Forecast to ensure promotional and gift with purchase spend is accounted for and pre and post evals are completed

Team Coaching & People Development

• Exemplifys Nestle Leadership Behaviors and Nespresso Marketing Team behaviors in actions and words
• Sets individual performance goals that provide a clear line of sight to organizational priorities and monitor progress towards achievement of goals by use of the PDP methodology
• Builds the Nespresso culture by promoting and supporting a happy, healthy, and safe working environment that encourages safety, teamwork, ambition, and a high level of professionalism

REQUIREMENTS:

• Bachelor’s Degree
• 5 years’ experience in email marketing, calendar management, and/or CRM (Customer Relationship Management)
• Prior experience managing demand generation

SKILLS:

• Excellent interpersonal and communication skills
• Managing and guiding cross functional work groups
• Strong project & time management skills

The approximate pay range for this position is $160,000 to $180,000. Please note that the pay range provided is a good faith estimate for the position at the time of the positing. Final compensation may vary based on factors including but not limited to knowledge, skills, and abilities as well as geographic location.

Nestle offers performance-based incentives and a competitive total rewards package, which includes 401k with a company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefits packages may vary depending on position. Learn more at : About Us | Nestlé Careers (nestlejobs.com)

Requisition ID:

247756

#LI-Hybrid

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

Nestlé Nespresso USA is an equal opportunity employer and is looking for diversity in qualified candidates for employment. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.