• Job Description

  Req#: 58b27770-9acf-4d7b-9279-8bab16cffacc

  Director of Marketing

  Remote /

  Marketing /

  Remote

  / Remote

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  About KarmaCheck:

  
  

  KarmaCheck is a technology startup based out of San Francisco and founded by one of the pioneers of the internet industry, Eric Ly, who was a Co-founder and CTO at LinkedIn. We’re on a mission to bring truth to the internet by enabling digital identity verification in a new way. We’re starting by disrupting the antiquated Background Check industry, specifically focused on healthcare credentialing. We’ve built proprietary technology which uses automation, machine learning, and data to create efficient turnaround times and cost effective solutions across all kinds of background checks, which will ultimately power the digital identity use cases of tomorrow.

  
  

  This new marketing role has a unique opportunity to bring a blend of creative and strategic thinking to build and lead a marketing strategy focused on generating demand across multiple channels. We are looking for an exceptional marketer who is creative but knows how to make data-driven decisions through keen analysis, fast paced execution balancing aspects of demand generation and product marketing.

  What You'll Do:

  • Help drive KarmaCheck’s product success by driving key market insights
  • Manage the demand generation and lead nurturing process to ensure that leads are being properly engaged and moved through the sales funnel
  • Measure and analyze campaign performance, using data to optimize campaigns and improve results
  • Work with sales teams to ensure that leads are being properly qualified and handed off for follow-up
  • Write and develop marketing assets that convey the value, benefits, features and functionality of KarmaCheck’s delivery system - website copy, case studies, sales enablement and materials, product launch documentation, product launch blog posts and demos
  • Work with our customers to support and tell their stories across our owned channels and identify new media and product feature opportunities
  • Build and experiment with key acquisition funnels (ie. referrals, content marketing) to drive growth for our KarmaCheck product
  • Assist with the development of targeted messaging, use cases, personas, marketing programs, thought leadership and sales enablement programs to enable effective selling and activation
  
  

  Requirements:

  • 4+ years of proven experience in marketing and brand, product marketing or early-stage BD roles
  • Background check, healthcare staffing, and/or HR tech space experience is a HUGE plus!
  • Management experience
  • Start-up experience
  • Experience defining and driving marketing plans for B2B technology products in complex, fast-moving markets
  • Meticulously organized and strong project management skills
  • A proven ability to execute strategically with a focus on measurable outcomes, building and developing a high-performing team in a fast-growing SaaS company and experience in driving business transformation
  • You have experience with marketing automation tools and marketing technology - bonus if you have experience using CRM marketing automation tech (eg HubSpot, GA, Google ad words)
  • Experience with working with the following Design tools: Figma, Illustrator, WordPress, Ad Platforms (e.g. LinkedIn)
  • SEO/SEM management

  Perks & Compensation:

  • Become a key team member on the ground floor of a startup set to disrupt the background check industry and innovate digital identity.
  • 100% remote work environment with only limited required travel
  • Competitive benefits package including medical, dental, 401k, and EAP.
  • Take the time to Check Yourself - we have an unlimited time off policy.
  • The expected base compensation for this role is between 145,000 - 175,000 for work performed in the United States. Starting pay for the successful applicant will depend on a variety of job-related factors, which may include seniority level, experience level, transferable skills, education, location, business needs, training, and market demands. This range may be modified in the future.

  $145,000 - $175,000 a year

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• About the company

  Looking for a fast background check service for your business? Get an instant background check for employment from KarmaCheck and start hiring!

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