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Job title: Programmatic Manager

Experience: 3+ Years on programmatic DSP, especially on DV360

Location: Mumbai / Gurugram /Pune

• Strategize and execute the defined programmatic performance plan as designated for each individual client – based on their targeted requirements on platforms like DV360 (primary), Revx, RTB house, etc.

• Identify growth areas, consumer touchpoints; bring in industry best practices and digital innovations in-line with the objective of Brand.

• Ensure delivery of agreed campaign KPIs which are in line with or exceeds industry standards.

• Create and enhance cross department relationships that drive them to deliver exceptional performance with best effective ROI

• Maintain a close watch on the financial aspects of all campaigns and programs, such as budgets, expenditures, timelines, and Return-On-Investment.

• Follow all the set protocols for approvals, documentation, and budgeting in accordance with audit guidelines.

• Drive integration across media to amplify all ideas through digital

• Conduct post campaign analysis and present findings

• Creating and presenting to client the plans & strategies for new campaigns

• Creation, management, and optimization of the campaigns, which includes controlling goal (CPA and ROI) of the Campaigns, Improving CTR (Click through Rate) of the Campaigns, managing the CPM's.

• Presenting post evaluation of the executed campaigns.

• Lead business reviews with Senior Stakeholders internal and External, covering client spend, media mix, industry and client research and key marketing objectives in order to create client programmatic sales strategy

• Work Closely with DSP and Channel Partners on new innovations, case studies and creating solutions for the clients.

• Working from cross-teams to understand the client's business at an overall digital level and deliver the optimized strategy for DV360/programmatic.

Areas of success & impact:

• Strategizing and execution excellence in DV360 (primary for performance campaigns)

• Campaign Optimization to increase efficiencies of delivery metrics (lower funnel metrics)

Key Relationships you’ll handle & collaborate with:

• Client Strategy Team - Performance POC's/Ops POC's

• Internal Ops teams

• Engagement Team/CSM team

Knowledge, Skills and Abilities:

• Good understanding of the programmatic performance planning processes including benchmarking Plans, media costs, consumer segmentation, consumer journey and new media trends.

• Should have working knowledge of DV360 and MMP's like Appsflyer, Branch, GA, DCM.

• Expert in Microsoft Suite (Excel, Word, PowerPoint etc)

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