• Job Description

  Req#: SRMAR001450

  About NWF (Why us?)

  Founded in 1936, the National Wildlife Federation (NWF or Federation) is America's largest and most trusted grassroots conservation organization with 52 state/territorial affiliates and more than six million members and supporters, including hunters, anglers, gardeners, birders, hikers, campers, paddlers, and outdoor enthusiasts of all stripes. The Federation's mission is to unite all Americans to ensure wildlife thrive in our rapidly changing world through programming focused on conserving wildlife, restoring habitats and waterways, expanding outdoor opportunities, connecting children with nature, and addressing the causes and consequences of climate change. Our work at NWF is critical to ensure wildlife and ecosystems thrive and you can be sure that your contributions while working here are making a difference!

  About our Team (What matters to us)

  Through its award-winning Ranger Rick children’s publications, the National Wildlife Federation has connected children with nature for decades. Ranger Rick magazines are packed with awesome animal facts, stories, photos, comics and more. With this role you will be responsible for helping to promote and market these magazines to households across the Globe. Our team dynamic is collaborative and solution oriented. The Ranger Rick Outreach team encourages continuous growth and learning through embracing collaboration and innovation.

  About the Role (What you’ll do):

  DIRECT MAIL/ACQUISITIONS PRINT (50%)

  • Leverage any market research, customer feedback/usability findings, and offline/online marketing strategies to optimize designs and user experience
  • Track, collect and report social media performance and marketing analytics to the teams
  • Proof new business marketing campaigns
  • Support in the creation of schedules for Campaigns
  • Ensure graphic/marketing creative aligns with strategic marketing plan and objectives
  • Support the Director of Marketing in evaluating existing sources of business
  • Participate in creative briefing/direction, campaign analysis and ensuring proper back-end operations and fulfillment are in place for all sources.

  ANALYSIS (35%)

  • Acquisition Reports – Create and maintain accurate reporting across online and off-line acquisition sources maintaining consistent KPIs across sources
  • Create and maintain dashboard reporting to communicate publishing goals and performance inside and outside the Children’s Publishing team.
  • Help to identify annual Trends/ ways to improve business goals based on trends
  • Assist with cost sheets for acquisition/retention
  • Support the circulation team in brainstorming new sources of business for long term profitability in addition to campaign performance

  SOCIAL MEDIA (15%)

  • Manage various Ranger Rick social media platforms posting effective messaging and on-brand graphics/video/marketing creative for various Ranger Rick Children’s Publications
  • Help develop content with the Director of Marketing to inform, educate and engage the brand’s audience to increase awareness and achieve marketing goals
  • Actively contribute to brainstorming sessions and the ideation of emerging projects
  • Develop and manage the social media marketing calendar

  Preferred Expertise:

  • 2-4 years relevant experience
  • Proficient in Excel
  • Knowledge of social media analytics software including Facebook Insights, Google Analytics and Twitter analytics to track audience engagement and campaign performance
  • Experience with content management systems, word processor applications
  • Maintain an understanding of emerging marketing and creative trends, best practices, and processes
  • Excellent time-management and organizational skills
  • Detail-oriented with excellent communication skills

  What you can expect

  • Meaningful work in a role uniquely positioned to have impact across the organization because of its ability to participate in creating a high performing organization
  • Opportunity to connect people and processes as part of a mission-driven team that is passionate about the work they do
  • A team that believes in continuous learning and cultivates an environment where all members of the team help each other.

  NWF Values:

  Your actions are expected to reflect the staff values of the National Wildlife Federation: collaboration, mindfulness, empowerment, inclusivity, and mission focus. Your competencies should include:

  • Being motivated by values of equity and responsibility to those most marginalized.
  • Consistently bringing a high level of empathy and social skills to work and interpersonal interactions.
  • Actively seeks feedback, direction, and guidance from all team members and keeps staff informed of decisions that impact them.
  • Being dedicated to advancing NWF’s internal equity transformation and compelling partners and allies to incorporate equity into their work; and
  • Passion for and commitment to NWF's mission

  Applicants are invited to learn more about National Wildlife Federation’s required equity competencies at https://www.nwf.org/About-Us/Careers.

  Location and Work Mode:

  This position is based out of our Headquarters in Reston, VA. The National Wildlife Federation is committed to a flexible and empowered work environment with an authentic community of care for all staff. In this position, the employee may work in the office, in a hybrid manner, or fully remote, to be decided jointly with their supervisor in the final stages of the interview process. Preference will be given to candidates within the mid-Atlantic region. For more information on Work Modes, please review the benefits section of our careers page: https://www.nwf.org/About-Us/Careers

  Compensation and Benefits:

  NWF’s pay is developed based on relevant job market data. NWF considers a candidate’s education, previous experiences, knowledge, skills and abilities, as well as internal equity when making job offers. The target compensation for this role is $55,000 - $60,000.

  We are proud of our designation by Mogul as a Top 100 Workplace with the Best Benefits, and by Forbes as one of America’s best small employers! We value work-life balance and a family-friendly atmosphere with flexible scheduling. We want you to be able to integrate work and personal life with attention to your self-care, so that your work schedule is not depleting. We offer benefits so you feel restored and fueled through the day and week.

  We offer these supports to help manage your mental, emotional, and physical health:

  • Paid time off: Vacation that starts off at three weeks accrual, unlimited wellbeing (this time can be used for physical, spiritual, emotional, cultural, religious or financial wellbeing for yourself, a partner, or family member – including pets), 10 holidays, and 3 floating holidays
  • We close down for a paid winter break between December 25 to January 1 to recognize end of-year stress, and time for reflection, rejuvenation, and spending time with family.
  • Up to 16 weeks of fully paid Family and Medical Leave
  • Low-cost health, dental, and vision insurance options – all outpatient mental health is covered at in-network rates
  • Therapist available at no cost
  • Pet insurance and discount perk program
  • Annual wellbeing allowance

  In addition to your salary, we offer the following supports to your personal finances:

  • Retirement plan with immediate match and vesting
  • Annual year end retirement contribution
  • Tuition Reimbursement
  • Adoption and Surrogacy assistance
  • Pet adoption stipend
  • Student Loan management

  Applicants are invited to learn more about National Wildlife Federation’s benefits package at https://www.nwf.org/About-Us/Careers.

  Application:

  Applications will be reviewed on a rolling basis. Candidates must submit a cover letter and resume.

  For more information on our recruiting process, please review our Careers page: https://www.nwf.org/About-Us/Careers

  We strive to increase diversity, equity, inclusion and justice (DEIJ) in all elements of our work and with our partners to support the interdependent needs of wildlife and people in a rapidly changing world. We recruit, employ, train compensate, and promote regardless of race, religion, creed, national origin, ancestry, sex (including pregnancy), sexual orientation, gender identity (including gender nonconformity and status as a transgender individual), age, physical or mental disability, citizenship, genetic information, past, current, or prospective service in the uniformed services, or any other characteristic protected under applicable federal, state, or local law. We are proud to be an equal opportunity employer. Applicants are invited to learn more about National Wildlife Federation’s commitment to diversity, equity, and inclusion at nwf.org/equity.

  We recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job, therefore our job descriptions are guidelines, not hard and fast rules. Your experience, which may include paid and unpaid experience, including volunteer work, helps build the competencies and knowledge that translates to our openings. Diversity of experience and skills combined with passion is a key to innovation and a culture of excellence. Therefore, we encourage people from all backgrounds to apply to our positions.

  Please let us know if you require accommodations during the application or interview process by reaching us at hrhelp@nwf.org or 703-438-6244.

  If selected for this position, a background check will be conducted.

• About the company

  The National Wildlife Federation is the United States' largest private, nonprofit conservation education and advocacy organization, with over six million members and supporters, and 51 state and territorial affiliated organizations.

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