Southwest Airlines
Sr Marketing Performance Analyst
This job is now closed
Job Description
- Req#: R-2023-35500
The culture of Southwest Airlines means we embrace a flexible workplace and value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. This role is a hybrid position based out of our Corporate Campus in Dallas, TX, which requires Employees to work at a Company facility at least three days a week. The Department designates the specific three days of the week Employees must work on-site.
U.S. citizenship or current authorization to work in the U.S. is required , and no current or future work authorization sponsorship available.
Analyze business trends in their subject matter area of expertise by applying quantitative analysis to identify trends and insights
Conduct data analysis that leverages a diverse collection of data and insights to create a holistic picture of campaign level and/or program level performance, identifying drivers of performance and the potential impact of change
Deliver actionable analysis and effectively communicate insights that will support business strategy and drive performance
Create and compile reports that highlight key revenue drivers and other KPIs
Contribute to development of presentations with analytical results into presentable formats that are concise and easy to follow for all levels of management
Deliver multiple analysis in an efficient manner by working with business owners to understand contextual problems and define, analyze, and deliver solutions that address business needs and support department's strategic priorities
Ensure that the deliverables are designed to answer Senior Leadership and the business' questions, and that timelines and scope are adhered to
Build and maintain cross-functional relationships across the Commercial organization
Develop tools for more efficient data gathering from relational databases and web analytics tools that will be used for strategic reporting and data analysis
Train more junior analysts
May perform other job duties as directed by Employee's Leaders
Advance knowledge in data visualization tools, relational database management and web analytics tools
Skilled in collecting, organizing, visualizing and interpreting data, including turning raw data into meaningful information using data-oriented programming languages and visualization software
Skilled in Microsoft Excel (pivot tables, V/H Lookups, charts, organizing data, conditional formatting, etc.) and Power Point (building, formatting, presenting, etc.)
Ability to increase efficiency by creating automated processes with enterprise-level tools and data
Ability of using large and complex enterprise data sets to uncover interdependencies
Ability to work independently with data mining, data cleansing and analysis methods to provide insights
Ability to listen to, understand, and communicate ideas presented in writing and/or in speaking with others
Required: High School Diploma or GED
Advanced level experience, seasoned and specialized knowledge in:
Extracting, manipulating, and organizing raw data
Analyzing raw data to make conclusions and draw actionable insights
Displaying data in a concise and easily digestible format
Data visualization tools, relational database programming tools and web analytics tools
Presenting and communicating analysis regularly in a variety of audiences, including senior executives
Preferred: Advanced experience with SQL and Tableau
Preferred: Experience with Adobe Analytics
Preferred: Commercial Airline and/or Marketing Background
N/A
Ability to perform work duties from [limited space work station/desk/office area] for extended periods of time
Ability to communicate and interact with others in the English language to meet the demands of the job
Ability to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job
Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines
Must be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986
Must be at least 18 years of age
Must be able to comply with Company attendance standards as described in established guidelines
Department:
MarketingOur Company Promise
We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.Job Description:
Job Summary
The People of Southwest Airlines come together to deliver on our Purpose, which is to connect People to what’s important in their lives through friendly, reliable, and low-cost air travel. The Senior Marketing Performance Analyst invests in the future of Southwest’s People by supporting the Performance Analyt i cs & Data Scien c e Team. This role is responsible for supporting Marketing Leadership and teammates by creating reports and identifying analytical insights. This person will also support and improve business decisions of both Marketing and other Commercial Teams through data gathering, analysis, reporting , and business acumen. The Senior Marketing Performance Analyst is strategic, data-driven, and excited to support impactful initiatives that help influence marketing initiatives.
Additional details:
Southwest Airlines is an Equal Opportunity Employer. We continue to look for opportunities to reflect the communities we serve, and welcome applicants with diverse thoughts, backgrounds, and experiences.
Responsibilities
Knowledge, Skills and Abilities
Education
Experience
Licensing/Certification
Physical Abilities
Other Qualifications
Pay & Benefits:
Competitive market salary from $88,550 – $98,400 per year * depending on qualifications and experience. For eligible Leadership and individual contributor roles, additional bonus opportunities are available and awarded at the discretion of the Company.
Fly for free, as a privilege, on any open seat on all Southwest flights (your eligible dependents too)
• Up to a 9.3% 401(k) Company match, dollar for dollar, of your eligible pay, per paycheck**
• Potential for annual ProfitSharing contribution toward retirement - when Southwest profits, you profit***
• Explore more Benefits you’ll love: https://careers.southwestair.com/benefits
*Pay amount doesn’t guarantee employment for any particular period of time
**401(k) match contributions are subject to the plan’s vesting schedule and applicable IRS limits
***ProfitSharing contributions are subject to plan’s vesting schedule and are made at the discretion of the Company
Southwest Airlines is an Equal Opportunity Employer.
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