• Job Description

  Req#: SRMED003595

  Founded in 1920, Akerman is recognized as one of the country’s premier law firms, with more than 700 lawyers in 25 offices throughout the United States.

  Akerman is seeking a Senior Media Relations Manager. The Sr. Media Relations Manager is responsible for developing and executing comprehensive media relations strategies that enhance and protect the firm’s reputation as a leading Am Law 100 law firm. This role will proactively cultivate relationships with key legal, business, and trade media, serve as a trusted advisor to firm leadership and attorneys, and manage high-profile communications initiatives that support the firm’s strategic goals. The Senior Manager will also assist with crisis communications, provide media coaching, and ensure message consistency across all channels. The position will work closely with the Chief Marketing and Client Development Officer (CMCDO) and report directly to the Director of Communications (DOC) in ideating, vetting, and implementing all initiatives.
  
  Responsibilities:

  • Manage the positioning and messaging of the firm internally and externally by collaborating closely with firm leadership, the CMCDO, Director of Communications, and members of the MCD Department and partners of the firm.
  • Develop and execute strategies to raise the visibility and reputation of the firm and its lawyers globally in strategic verticals.
  • Serve as a media/message advisor to all relevant stakeholders within the firm.
  • Develop and maintain relationships with reporters and other media contacts to enhance the firm’s visibility.
  • Identify, train, and prepare lawyers in their interactions with the media.
  • Periodically interview attorneys, develop content ideas pertaining to their expertise, and write articles, under the attorneys’ names, for publication in business, trade, and legal media outlets.
  • In coordination with CMCDO, DOC, and fellow Senior Media Relations Manager, work with the firm’s outside public relations agency; meet with them to develop and refine messaging, and maximize the effectiveness of the agency by delegating and managing their work appropriately.
  • In collaboration with the Social Media Specialist, develop online and social media strategies, particularly supporting media relations campaigns in strategic areas.
  • Consistently refine communications strategies to comply with best practices and to obtain the greatest return on investment for the firm.
  • Collaborate with members of the Marketing and Client Development Department to develop content and implement communications through various channels (e.g., digital and social media, website, placed and purchased media and public relations).

  Qualifications:

  Four year college degree required, preferably in marketing, communications, or journalism.

  • A minimum of five years’ experience in public relations with a strong emphasis on writing and editing.
  • Law firm or professional services firm experience required.
  • Knowledge of PR/Media tools including Meltwater News.
  • Ability to exhibit good judgment when interacting with attorneys and outside public relations agencies.
  • Strong supervisory/management skills required.
  • Ability to work comfortably with attorneys at all levels.
  • Ability to make sound decisions and demonstrate a high degree of trustworthiness in handling confidential and sensitive information.
  • Ability to exhibit sound judgment interacting with attorneys and media/publishing companies.
  • Ability to work under the pressure of deadlines with strong problem solving skills.
  • Flexibility in working well within a team environment.
  • Ability to demonstrate strategic focus.
  • Ability to define goals and follow through to achieve results.
  • Ability to prioritize and manage time effectively.
  • Possess reliability, dependability and motivation.
  • Excellent organization and highly effective communications skills, both oral and written.
  • Exceptional client service both internal and external.

  We offer an excellent compensation and benefits package. Please submit your resume and salary requirements. EOE

  #LI-LS1

  Equal Opportunity Employer
  This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

• About the company

  Akerman LLP is a law firm based in Miami, Florida that was founded in 1920.

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