• Job Description

  Req#: 075120

  POSITION SUMMARY

  The Senior Public Relations Specialist is responsible for developing and managing innovative, cost-effective public communications strategies for Health First and its affiliates, with a primary focus on public and media relations. This role establishes and nurtures media relationships, coordinates communications for key events and initiatives, and serves as a media liaison. The Specialist proactively generates story ideas and responds to media inquiries quickly and accurately, maintaining Health First’s reputation for timely and transparent communications.

  PRIMARY ACCOUNTABILITES

  1. Develop press releases, backgrounders, fact sheets, proactive media pitches, and articles to share through various communication channels.
  2. Collaborate with other Marketing & Communications team members to ensure cohesive and consistent messaging across all platforms.
  3. Respond promptly to media inquiries and needs, ensuring availability on an on call basis for urgent matters.
  4. Coordinate interviews and photo shoots involving Health First associates and media representatives.
  5. Assist in the distribution, placement, and tracking of media coverage.
  6. Support crisis communications alongside the System Director, Media & Public Relations, and other team members.
  7. Utilize information technology such as market research and digital tools to support public relations strategies.
  8. Oversee content creation and management for published materials.
  9. Establish and uphold best practices for public relations efforts.
  10. Develop comprehensive public relations campaigns and initiatives in partnership with internal teams.
  11. Collaborate on website content creation and maintenance.
  12. Fulfill additional duties as assigned by management.

  MINIMUM QUALIFICATIONS

  • Education: Bachelor’s degree in marketing, business, advertising/public relations, or a related field.
  • Work Experience: Five years of progressive experience in marketing, advertising, public relations, media relations or a related field.
  • Skills/Knowledge/Abilities:
    
    • Proficient in marketing principles and strategies.
    • Strong writing, editing, and interviewing skills, with a focus on Associated Press style.
    • Proficiency with Microsoft Office Suite (Word, Outlook, Teams, PowerPoint) and Adobe Suite.
    • Excellent interpersonal skills with a team-oriented mindset.
    • Strong project management skills are preferred.
    • Ability to maintain strict confidentiality regarding patients, families, and associates.
    • Ability to work under pressure, manage deadlines, and adapt to changing priorities.
    • Demonstrated professionalism, judgment, and tact in interactions with others.
    • Ability to meet the needs of diverse customers with creativity and credibility.
    • Strong focus on achieving personal, departmental, and organizational goals.

  PREFERRED QUALIFICATIONS

  • Work Experience: Seven years of progressive experience. Experienced in healthcare or academic medicine.
  • Skills/Knowledge/Abilities:
    
    • In-depth working experience with print and broadcast media.
    • Published writing experience, such as feature articles, Op-Eds, and advertorials.
    • Experience writing video scripts.

  PHYSICAL REQUIREMENTS

  • The majority of time is spent sitting or standing; occasional walking, bending, or stooping.
  • Long periods of computer use.
  • Light physical work may involve lifting or moving objects up to 20 pounds, with or without assistance.
  • Possible exposure to various indoor environments with varied temperatures, air quality, lighting, and/or moderate noise levels.
  • Requires frequent communication and information exchange with others.
  • Visual acuity and hand-eye coordination required.
  • Workspace may range from open to confined, on-site or remote work.
  • Regular travel to Health First facilities or other locations, requiring the use of a personal vehicle.

• About the company

  Health First is a fully integrated delivery network (IDN) providing exceptional healthcare on Florida's Space Coast. Health First operates four hospitals in Brevard County, offers outpatient and wellness services, administers numerous healthcare specia...

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