• Job Description

  Req#: STUDE003496

  The Student Housing Leasing Director plays a pivotal leadership role in driving leasing performance, occupancy, and revenue growth for the Lorenzo, a premier student housing community. This individual will develop and execute innovative leasing and marketing strategies, lead a high-performing leasing team, and partner cross-functionally to ensure a best-in-class resident experience.

  We’re looking for a strategic, data-driven leader with a passion for student housing, a deep understanding of lease-up dynamics, and a proven ability to drive results in fast-paced environments.

  This position is full-time and is exempt from overtime.

  REPORTS TO: General Manager

  Key Responsibilities

  Strategic Leasing & Revenue Management

  • • Develop and execute data-driven leasing strategies that meet or exceed occupancy, revenue, and pre-leasing targets.
    • Own the full leasing lifecycle—from initial lead generation to signed lease—ensuring efficient, high-conversion processes.
    • Partner with revenue management to inform pricing, incentives, and leasing term strategies based on market and internal data.
    • Monitor leasing KPIs (tour-to-lease ratios, lead conversion, lease velocity) and quickly implement optimization measures when needed.

  Team Leadership & Talent Development

  • Lead, mentor, and manage a leasing and marketing team of 6+ associates; cultivate a high-performance, service-oriented culture.
  • Support and mentor resident services team members in resident retention efforts.
  • Establish clear goals, performance metrics, and accountability systems to drive team success and alignment with business objectives.
  • Oversee recruitment, onboarding, and continuous training in collaboration with Human Resources, focusing on both sales acumen and compliance.
  • Responsible for the supervision and enforcement of all leasing file completion by the assigned team.
  • When necessary acts as Manager on duty.

  Marketing Strategy & Brand Alignment

  • • Collaborate with internal and external marketing teams to develop and execute property-specific campaigns across digital, grassroots, and referral channels.
    • Evaluate and optimize lead sources (ILS platforms, paid media, social media, influencer partnerships, etc.) for maximum ROI.
    • Review and approve all leasing materials, digital content, and promotional collateral to ensure consistent branding and fair housing compliance.
    • Follow the GHP hospitality standards by insuring the 'model' apartments and target apartments are ready for show (e.g. cleanliness, WOW fridge, green apples)

  Cross-Functional Operations & Process Optimization

  • Collaborate with operations, facilities, and resident services to deliver a seamless resident lifecycle, including a successful move-in experience.
  • Oversee the roommate matching and placement process, including communication workflows and data management.
  • Ensure effective use of leasing platforms (e.g. Yardi), CRM tools, and reporting dashboards to streamline leasing operations and improve performance visibility.

  Vendor & Partnership Management

  • • Build and maintain relationships with university housing departments, admissions offices, and student organizations to drive community awareness and referrals.
    • Manage third-party vendors including digital agencies, call centers, and referral partners; regularly evaluate performance, deliverables, and alignment with goals.

  Resident Engagement & Retention Strategy

  • Collaborate with on-site teams to develop community engagement initiatives that improve resident satisfaction and long-term retention.
  • Design and implement renewal strategies, informed by resident feedback, survey results, and behavioral data.
  • Monitor retention performance and provide regular insight into risks and opportunities tied to resident experience.

  Reporting, Analytics & Forecasting

  • Produce regular leasing and occupancy reports, providing insights on leasing velocity, market conditions, campaign effectiveness, and forecast accuracy.
  • Analyze leasing data to proactively identify trends, risks, and opportunities for strategy adjustments.
  • Present findings and recommendations to senior leadership to inform broader business decisions.

  Qualifications:

  • Bachelor's degree in business, Marketing, Real Estate, or related field (preferred).
  • 3–5 years of successful lease-up experience in a Class A, 500+ unit student housing or multifamily property.
  • Proven ability to meet or exceed leasing goals across multiple phases of development.
  • Strong leadership experience managing leasing teams of 6+ members.
  • Deep knowledge of student housing leasing cycles, university partnerships, and local market conditions.
  • Proficient in property management systems such as Yardi, RealPage, and CRM platforms.
  • Strong understanding of fair housing laws at federal, state, and local levels.
  • Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).

  Core Competencies:

  • Customer-Centric – Put the customer, both internal and external, at the heart of everything.
  • Leadership - Has an ability to inspire and lead others to goal achievement through day to day interaction.
  • Analytical - Regularly makes decisions and solved problems by analyzing information and evaluating results to choose the best solution and solve problems.
  • Business and Financial Acumen - Must be able to synthesis complex financial information and interpret financial results.
  • Communication - Communicates with Supervisors, Peers, or Subordinates providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
  • Conflict Resolution - Has an ability to remain calm during difficult situations, resolve conflicts and negotiating with others handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.
  • Organization and Project Management - Organizes, plans, and prioritizes work.
  • Strong marketing acumen and creativity in campaign development.
  • Excellent interpersonal, communication, and organizational skills.
  • Comfortable working in a dynamic, results-oriented, and high-volume environment.

  Physical Requirements:

  • Frequently move through the property, including ascending/descending stairs.
  • Regularly bend, stoop, lift, and carry up to 25 lbs, independently or with assistance.
  • Sit or remain stationary for extended periods.
  • Operate computers and office equipment daily.
  • Work both indoors and outdoors, including varying weather conditions.
  • Engage in regular communication with team members, residents, vendors, and visitors.

  COGNITIVE OR MENTAL REQUIREMENTS:

  • Reading;
  • Writing;
  • Strong math skills;
  • Ability to communicate clearly;
  • Ability to deal with complex issues;
  • Attention to detail; and
  • Ability to prepare financial and related reports.

  ELIGIBILITY REQUIREMENTS:

  • Must have unrestricted work authorization to work in the United States; and
  • Must be willing to submit to a background investigation.

  The duties and responsibilities described are not a comprehensive list and additional tasks will be assigned.

  Salary Range: $90,000-$120,000 annually, D.O.E.

  Benefits: Fully paid medical insurance available to employees along with dental, vision. Other benefits include: flexible spending account, Life/AD&D insurance, pet insurance, Employee Assistance Program, TicketsAtWork. There is also free onsite parking.

  Equal Opportunity Employer
  This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

• About the company

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