• Job Description

  Req#: 519530

  StudentUniverse - Manager, CRM & Marketing Automation - Toronto, CAN (Hybrid)

  StudentUniverse is the world’s leading travel booking service for students and young adults under 26. Used by millions each year, they offer their members extra special rates on flights, hotels and tours that can’t be found anywhere else - allowing students to travel more and spend less. Best of all, membership is free.

  Their unique pricing and terms are negotiated specifically for the student demographic through contracts with their world class partners and more than 90 airlines. But it’s more than just great deals - StudentUniverse are on a mission to make global experiences accessible and affordable. They believe travel is essential to a modern education and students deserve to gain an enlightened and inspiring sense of the world through early exploration.

  StudentUniverse was launched in 2000 and acquired by Flight Centre Travel Group (FCTG) in 2015. Their headquarters are in Boston, with global offices in London, Toronto, New York and the Philippines, so you could say they (almost) rule the universe.

  To learn more about Student Universe click HERE

  About The Opportunity

  We are looking for a Manager, CRM & Marketing Automation to be a part of global student travel initiatives and contribute to the growth and success of our dynamic and innovative team. As the Manager, CRM & Marketing Automation, you will play a pivotal role in shaping personalized customer experiences, optimizing marketing campaigns, and driving engagement strategies that resonate with the global student and youth community.

  Key Responsibilities

  • Proactively drive, set and own the global strategy across email, app/web push notifications, in-app messaging and marketing automation.
  • Set and implement automation strategy and requirements that drive customer engagement and loyalty, as well as implementing automation flows to help retain customers.
  • Consistently test/learn/optimize automations while sharing findings across the larger team and stakeholders.
  • Responsible for driving owned audience growth and maintaining audience health.
  • Translate brand goals into accurate delivery requirements, including but not limited to: segmentation & targeting logic and personalized content requirements.
  • Work with the design team to develop new email templates aligned with new trends and best practices.
  • Work with the development team to fix platform issues and build new functionality.
  • Analyze and report on key channel metrics, as well as overall and segmented audience sizes/growth to ensure the success and progression of owned channels.
  • Act as the email and mobile messaging subject expert, sharing benchmarks, strategy, competitive trends, industry opportunities and best practices.
  • Ensure compliance with consumer protection laws (CAN-SPAM, CCPA, GDPR, CASL, etc.)
  • Support the delivery of our Brand Ambassador and Refer-A-Friend programs
  • Partner with internal teams to execute internal/paid partner/co-marketing campaigns.

  Experience & Qualifications

  • 4-6 years of professional experience working with email and/or app notification platforms, specifically campaign setup, list segmentation and personalization.
  • Hands-on experience in Braze (preferred) or alternate CRM marketing platforms.
  • Must be detail-oriented and have exceptional QA skills
  • Familiar with and able to edit basic HTML and imagery. Photoshop experience a plus.
  • Exceptional written and verbal communications skills
  • Ability to collaborate and work cross-functionally with design, product, operations, etc.

  Work Perks! - What’s in it for you:

  FCTG is renowned internationally for having amazing perks and an even better culture. We understand that our people are our most valuable asset. It is the passion and dedication of our teams that keep the company on top of the industry ladder. It’s also why we offer some great employee benefits and perks outside of the norm.

  • Enjoy the freedom and flexibility of a hybrid work structure that combines both remote and in-person work.
  • Have fun: At the heart of everything we do at Flight Centre is a desire to have fun.
  • Reward & Recognition: Celebrate the success of yourself and others at our regular Buzz Nights and at the annual Global Gathering - You'll have to experience it to believe it!
  • Use your smarts: Our people use their quick thinking, expertise, and tenacity to always figure things out.
  • Love for travel: We were founded by people who wanted to travel and want others to do the same. That passion is something you can’t miss in our people or service.
  • Personal connections: We are a big business founded on personal relationships.
  • Diversity, Equity & Inclusion
    • Diversity Day: paid leave to observe holiday or cultural celebration of your choice
    • Employee Resource Groups (Racial Equity, Gender Equity, LGBTQ2IA+, Accessibility, Environmental Justice)
    • DEI education
    • Commitment to fair practices such as regular equity assessments and inclusive recruitment protocols
  • A career, not a job: We offer genuine opportunities for people to grow and evolve
  • We back our people all the way: We are strongly committed to supporting every single employee in their professional and personal development.
  • Giving Back: Proud Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising
    • Employee giving program
    • Office Environmental Program
    • Many of our offices are Leadership in Energy and Environmental Design (LEED®) Gold certified buildings
    • 1 Volunteer Day per Calendar Year

  Benefits Include:

  • Generous paid time off policy
  • Travel perks/discounts
  • Health & Wellness Programs and Employee Financial Wellness Services
  • National/International Award Nights and Conferences
  • Group benefits including extended health care, dental and vision, gender affirming care, fertility care
  • Insurance including life, AD&D, critical illness, long term disability
  • Employee Assistance Program
  • RRSP/RPP with matching
  • Tuition Reimbursement Program
  • Employee Share Plan – Ability to purchase company stock on Australian Stock Exchange with partial company match, subject to terms and conditions
  • Global career opportunities in a network of brands and businesses

  #LI-ED1#SU#LI-Hybrid

  Location – Toronto, CAN (Hybrid)

  If this sounds like the opportunity you have been waiting for then APPLY NOW.

  This role can be performed onsite or on a hybrid schedule, in compliance with the Company’s Remote and Flexible Work Policy.

  We thank all candidates for their interest; however, only those selected to continue in the process will be contacted.

  Our number one philosophy? Our people. Flight Centre Travel Group’s promise is to provide an environment with equality of respect, dignity and opportunity for all our employees. We value an inclusive and supportive workplace which truly reflects the diversity of our society.

  We are committed to providing a barrier-free pathway throughout our recruitment process. We welcome accommodation requests to make our hiring and onboarding experience as accessible as possible. Please advise us about accommodation needs at any point by contacting our Recruitment Team at fccareers@flightcentre.ca

• About the company

  Let's see if you and Flight Centre Travel Group are a good match! Learn more about what benefits we provide and why you should work with us.

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