• Job Description

  Req#: 118887

  Overview

  Summer Internship - Digital Marketing; Data Analytics Strategy

  Create and optimize our marketing strategies using a data-driven approach across multiple channels, including email, web, digital coupons, and social media.

  Responsibilities

  Responsibilities and tasks:

  • Assist in creating and implementing data-driven marketing strategies across email, web, digital coupons, and social media channels.
  • Support the development and execution of email marketing campaigns, including crafting content, setting up templates, and tracking performance metrics.
  • Collaborate with the team to manage and update website content using platforms like WordPress or similar CMS tools.
  • Analyze campaign performance data using tools like Google Analytics, generating insights to optimize future marketing efforts.
  • Conduct market research to identify industry trends, target audience behaviors, and opportunities for growth.
  • Develop creative content for marketing materials.
  • Assist in monitoring and managing digital advertising efforts, including pay-per-click campaigns and digital coupons.
  • Maintain organized records of campaign data, marketing schedules, and performance insights.
  • Participate in team meetings and contribute ideas to enhance overall marketing effectiveness and customer engagement strategies.
  • Other tasks as needed.

  Qualifications

  Qualifications for Marketing Intern Position:

  • Currently enrolled in a college or university program, actively pursuing a degree in Marketing, Communications, Business, Digital Media, or a related field.
  • Strong interest in digital marketing and a desire to learn about current trends and strategies in the industry.
  • Familiarity with web and email platforms (e.g., WordPress, Mailchimp, Cheetah/Marigold) is a plus.
  • Basic understanding of social media platforms, content creation, and campaign management tools is preferred.
  • Analytical mindset with the ability to interpret data, track campaign performance, and optimize strategies based on insights.
  • Excellent written and verbal communication skills, with a creative flair for crafting compelling content.
  • Highly organized, self-motivated, and able to manage tasks independently while collaborating effectively in a team environment.
  • Ability to adapt and multitask in a fast-paced environment with attention to detail.
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with Google Analytics or similar tools is an advantage.
  • Previous internship experience or coursework/projects related to marketing, advertising, or customer engagement is a plus but not required.

  Skills Interns is expected to learn:

  • Hands-on experience in the grocery retail marketing industry.
  • Exposure to key marketing tools and software used in digital campaigns.
  • Opportunity to work in a collaborative team environment and learn from experienced professionals.
  • An understanding of how to analyze and optimize email marketing efforts to increase customer engagement.

• About the company

  Lowes Foods is a supermarket chain based in Winston-Salem, North Carolina.

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