Chapman University

Tours & Virtual Experiences Manager


PayCompetitive
LocationOrange/California
Employment typeFull-Time

What's your preference?

Apply with job updates
  • Job Description

      Req#: 31815

      Position Title

      Tours & Virtual Experiences Manager

      Position Type

      Regular

      Job Number

      SA7202122

      Full or Part Time

      Full-Time 40 Hours Weekly

      Fair Labor Standard Act Classification

      Non-Exempt

      Anticipated Pay Range

      $21.50 - $31.25

      Pay Range Information

      Chapman University is required to provide a reasonable estimate of the compensation range for this position. This range takes into account a variety of factors that are considered in making compensation decisions, including experience, skills, knowledge, abilities, education, licensure and certifications, and other business and organizational needs. Salary offers are determined based on the final candidate’s qualifications and experience, as well as internal equity and other internal factors. The anticipated pay range is not a promise of a particular wage.

      Job Description Summary

      The Tours and Virtual Experiences Manager manages the campus tour experience for potential undergraduate students and their families. This includes direct management of the tour guide training, tour processes and Admission’s Visitor Welcome Center, as well as ongoing analysis and optimization of these offerings and space.

      In addition, this role manages Admission’s social media channels to provide the visit experience (viewing campus, meeting students, experiencing Chapman culture) virtually to potential students and families.

      The incumbent provides oversight to department and group tours to ensure they provide a consistent and commensurate experience with our general campus tours.

      This position reports to the Associate Director of Admission Events, Experiences and Communication.

      Responsibilities

      Manage campus tours/visit experiences and provide as-needed on-site staffing of Chapman’s Visitor Welcome Center.
      • Manage the campus tour visit experience, from pre-arrival through time on campus to follow-up communication.
      • Work with Office of Admission staff and student workers to create a friendly environment that provides a high level of customer service to campus guests.
      • Oversee the Visitor Welcome Center during busy visit days or when student staffing is unavailable.
      • Provide prospective students and parents information regarding Chapman University programs, resources and services as well as the Chapman Community.
      • Provide oversight in the execution of all campus visit programs including visit days, counselor visits, campus tours, group visits, Panther for a Day, and Admitted Student Experience.
      • Regularly review, optimize and report on the campus visit experience. Use feedback to optimize the visit experience.
      • Book locations for admission related sessions as needed.
      Train and supervise student workers in areas relating to the visit experience.
      • Serve as a member of the Office of Admission Student Management Team, which hires, trains and manages student workers and volunteer team.
      • Supervise and evaluate tour guides and student staff relevant to the visit experience.
      • Develop necessary training materials and processes as it relates to tours, the in-person/virtual visit experience and hosting social media events/takeovers.
      • Manage Admission Volunteer Team Coordinator to utilize Admission Volunteers as support staff for visitor program.
      Create social media events and experiences for relevant Admission audiences.
      • Work with students, admission counseling team and other university staff and faculty to create live social media events and Q&As (Instagram, TikTok, YouTube, Facebook, etc.).
      • Manage regular student takeovers that showcase student life and experiences.
      • Create short, tour- and visit-themed social media videos.
      • Regularly review and optimize social media event offerings and optimize for user interest and engagement.
      • Work with communications team to promote social media events via email and website.
      Manage virtual experiences that connect Admission audiences with the campus community and showcase the university and student life.
      • Manage supporting software/marketing tools that connects current and prospective students or creates a virtual community for our admitted/incoming students.
      • Manage self-guided tours process, which includes the Chapman self-guided tours app.

      Required Qualifications

      Skills, Knowledge and Abilities
      • Experience as a campus tour guide and/or overseeing the campus tour experience for a college/university.
      • Demonstrated knowledge of social media best practices for engaging audiences and
      • Demonstrated customer service and interpersonal skills, including the ability to foster effective relationships and work with a diverse group of individuals from within and outside the university community.
      • Strong written communication skills to prepare clear and concise directions.
      • Strong problem solving and analytical skills, including the ability to formulate and communicate logical conclusions and recommendations.
      • Strong oral communication skills to convey accurate information in a tactful and diplomatic manner.
      • Ability to learn and interpret university and department policies and procedures.

      Desired Qualifications

      Skills, Knowledge and Abilities
      • Knowledge of Chapman University academic and student life.
      • Demonstrated knowledge of social media skills.
      • Experience using a CRM system.
      • Knowledge of best practices in promotional video and photography.
      • Knowledge of digital asset management systems.

  • About the company

      Consistently ranked among the top universities in the West, Chapman University provides a uniquely personalized and interdisciplinary educational experience to highly qualified students.