Pernod Ricard

Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales of €8,824 million in FY21.

Created in 1975 by the merger of Ricard and Pernod, the Group has developed through organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious and comprehensive brand portfolios in the industry, including: Absolut Vodka, Ricard, Ballantine’s, Chivas Regal, Jameson, Martell, Havana Club, Beefeater, Malibu, Mumm and Perrier-Jouët.

Pernod Ricard’s brands are distributed across 160+ markets and by its own salesforce in 73 markets. Pernod Ricard Belgium is a distribution affiliate responsible for operations in Belgium and Luxembourg. The internship will be based in Belgium.

The Role

The Trade Marketing Manager On Trade reports to The Trade Marketing Manager Benelux and is responsible for the category strategy for On trade channels (BE-NL-LUX) for all our brands.

The position is responsible for channel plans building in order to support the achievement of strategic business objectives, by developing and implementing strategies and actions of the main levers of the Trade Marketing Mix:, differentiating them by type of channel, customer and point of sale.

Visibility/Brand Building

• Consumer engagement activities
• Bartender/Trade engagement
• Development of actions to support sell-out

The Position is Based in Amsterdam (NDSM) but covers Benelux market. It can requires to assist to events after working hours or during weekends.

The Trade marketing manager ontrade is part of the trade marketing and business dev team spread over Beligum & Netherlands (2 pax in NL – 3 pax in BE

Mission & Objectives

The mission is to be the link between Brand management & sales. Using the strategy & assets of each brand of our portfolio to translate it into a Best in class channel plan in order to win at the on-trade channel ensuring brand building effectiveness, return on investment & market share development.

In a nutshell: Insuring to have the right universe coverage in order insuring to have the right brand at the right outlet with the right visibility & activation.

• brand building
• high quality On Trade channel plans, actions and monitoring.

• unique consumer experience
• brand consideration and conversion

Key Responsibilities & Activities

Strategic Channel Management:

• The position has the ownership of the strategy for the On Trade Channel,
• Consistently with key strategic brand objectives, is responsible for developing the Channel & Customer Marketing plan in synergy with the Marketing Plan and close collaboration with the Ontrade Field Sales Manager & Wholesale Key accounts.

• Defines the entire trade marketing mix actions & Building strategy in order to guarantee, sell-out, consumption activation and perfect serve
  • Presence
  • Visibility
  • Activation
  • Amplification

• In collaboration with FSM, define the KPI’S for assigning resources/activities to the Field sales teams and the various actions to be implemented on the channel

Follow up of Dedicated channel « programs :

• It is responsible for supporting and developing, in collaboration with the ONtrade team & Marketing, projects aimed at identifying and developing a strong and consistent Brand experience (Bar tender program, Apero’road, …)

BUDGET & KPIS

• Be the data expert. Develop,follow & leverage data analysis in order to improve the different activities and processes
• Fewer, bigger & better approach with strong focus on prioritization around key projects and must win battles that really maximize business impact
• Follow up & Management of activity budget
• Support & facilitate the contractual spending follow up/develop Trade terms/ improve contract strategy versus ;channel needs

Analytics:

• Ensure proper communication to the FSM of objectives and kpi’s of planned activities
• Is responsible for the preparation and periodic presentation of analysis on the performance and the KPI activation of all the levers of the trade marketing mix

Stakeholder management

Internal:FIELD SALES MANAGER, KEY ACCOUNT MANAGER, FIELD SALES TEAM, BRAND MANAGER,BRAND ACTIVATION MANAGER, FINANCE,

External: AGENCIES, LOGISTIC PARTNER, ONTRADE OUTLETS,

Requirements

• At least 4 years commercial experience in Horeca Market (marketing, sales or customer/trade marketing). A First trade marketing Experience is Plus.
• Bachelor degree in Marketing, Administration or similar by experience.

Skills

Navigate in complex organization, with different key stakeholders and different final objectives.

• Solution & result oriented
• Creative & Entrepreneur
• Adaptation & Open Minded
• Commercial

Functional

• Strategic Planning – Channel plan development
• Hands-on, excellence in executionis key

• Love for the spirit & hospitality industry is key

Technical

• Budget and financial acumen (analytic)
• KPI setting, analysis & follow up
• Customer management
• Consumer understanding and Market research insights.

Other

• Present information to key stakeholders and customers
• Fluent in French, English & Dutch.
• MS Office Suite fluent use.

Job Posting End Date:

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