About Barilla

At Barilla, we believe that every great journey begins with passion and a bold vision. From our humble beginnings in 1877 in a small shop in Parma, Italy, we’ve blossomed into a global leader in the food industry, guided by our commitment to progress and excellence.

Today, Barilla is an international group present in more than 100 countries and we are proud to be recognized as the world’s top food company by reputation. With 22 beloved brands in our portfolio, we are world leader for pasta, the number one choice for ready-made sauces in Europe, leader for bakery products in Italy, and for crispbread across Scandinavia with Wasa.

Our success story is written by a passionate team of almost 9,000 dedicated employees across 30 plants and offices worldwide, all united by a shared mission to nourish the future with purpose and passion.

Are you ready to add your unique flavor to our journey?

Brief Description

Barilla Hellas wants to recruit a Trade Marketing Professional within the Trade Marketing department. The individual will report to the Trade Marketing Manager.

The successful candidate will be responsible for the development & implementation of trade marketing activities, building on shopper insights to deliver business growth.

Key Accountabilities

• Category Value Development

o Successfully transform marketing initiatives into category development plans & present to customers as business development opportunities

• Promotional planning & coordination

o Work together with sales teams to effectively manage promotional activation at customer & POS level

• Promotional activities evaluation
• Business reviews in collaboration with sales teams

o Present business evolution & category development plans to influence/gain customer commitment to execution

• Market share analysis

o Monitor of market evolution, identify sales opportunities, extract & develop argumentation to support category/subcategory plans

• Assortment priorities & Merchandising standards definition

o Analysis of assortment opportunities per customer, identify & quantify business opportunities

• Shopper research coordination

o Understanding of shopper research quantified results & incorporate them into business development planning

• Category initiatives presentation to sales teams
• Understanding of category management/planogram
• Volume target estimations/forecast at product/customer level

Qualifications

• 2-4 years of experience in Trade Marketing/Marketing or Sales function (preferably in FMCG)
• Master Degree in Engineering, Business, Finance or Marketing Studies
• IT literate (MS Office), experience in SAP would be a plus
• Strong quantitative and analytical skills
• Strategic vision, ability to manage complex and multiple tasks
• Project management skills, “can do” attitude and strive for excellence mindset
• Strong communication & influencing skills
• Fluency in Greek & Business English

Important Information

• The role is based in our Athens office, Greece. We offer hybrid working as a mix of working remotely and from the office.
• The expected starting date is July 2025.

At Barilla, we are committed to creating an inclusive and equitable workplace where diversity in all its forms is valued and embraced. Our employment policies and practices are designed to ensure equal employment opportunities for all, regardless of age, race, color, citizenship, faith, religion, creed, gender, sex, pregnancy, gender identity or characteristics of expression, sexual orientation, marital status, genetic information, medical condition, protected veteran status, disability, or any other characteristic protected by law. Our commitment to equal employment stems from our unwavering belief that it is not only the right thing to do, but it is also a fundamental driver of innovation and business success.