TAMPA SPORTS AUTHORITY

DEPARTMENT: Marketing and Communications

POSITION TITLE: Digital Marketing Coordinator - FT

NJ – ($20.75 - $33.19 Hourly)

POSITION CLASSIFICATION: Tenured

GENERAL DESCRIPTION:

The Digital Marketing Coordinator assists in the creation of marketing materials and oversight of Authority digital marketing programs including website development and maintenance, social media marketing, and creative development.

The Digital Marketing Coordinator must possess graphic design and web production skills necessary to produce all event collateral materials and maintain Authority websites and internal/external message centers.

In addition, the Digital Marketing Coordinator assists in the coordination and production of Authority’s public relation functions through the production of media kits, management of the websites and assistance in press conference production. The Digital Marketing Coordinator is responsible for the production of Authority event and building printed material including but not limited to the Fan Guide, Accessibility Guide and all officially produced Authority media materials.

POSITION REPORTS DIRECTLY TO: VP of Marketing and Communications

RESPONSIBILITIES INCLUDE:

1. Oversee creation and maintenance of electronic media and viral marketing efforts within Authority. Continually develop, monitor, and update all social media sites promoting Authority and its properties in a positive light. Social media sites include but are not limited to the following: LinkedIn, Instagram, X (formerly Twitter), Facebook, Tik Tok and You Tube.
2. Maintain and oversee creative development on Authority websites and social media outlets. Program all messages and graphic advertisements on Authority message centers, scoreboards, and the LCD monitors.
3. Produce all graphic design and storyboards for print, broadcast, message centers and website media for Authority. This includes the management of production, quality, and timelines with all suppliers to meet expected deadlines. Post-production includes archiving samples of all event collaterals, broadcast & web production, and research reports.
4. Use computer terminal and camera to enter and retrieve information to support departmental activity. Use graphic design and desktop publishing software to create ads and marketing materials to support all Authority marketing needs and requirements.
5. Participate in and provide marketing support services for events as required.
6. Assists in the planning of all Authority produced and/or co-produced events within established budgets, including the dissemination of internal and external organizational information. end and participate in regularly scheduled department, development, and other weekly meetings to share relevant information and gain feedback relating to methods to improve service emphasizing team management, high morale, and quality service.
7. Provide leadership for improvement and team building efforts. Assign, monitor, analyze and correct work assignments of the department Interns. Assists in the training, coaching and development of Interns and hourly marketing staff in accordance with established departmental guidelines.
8. Seek out development and coordinate participation in industry related associations and trade shows. Keep abreast of innovations, improvements in procedures, and developments within the marketing, advertising, and public relations industries to improve efficiency, levels of service, personnel performance and reduce costs.
9. Maintain departmental or organizational filing system and records to ensure that all marketing and special event advertising information and materials are accurately archived. Develop and maintain accurate records and files for Authority facilities and/or Authority produced special events.
10. Act as on-site liaison with clients and marketing service contractors who provide design, web, advertising, and print services to Authority.
11. Follow all appropriate Authority purchasing/billing procedures accurately. Monitor spending within approved budget guidelines for Authority facilities and special events to ensure accuracy of actual cost versus planned expenses.
12. Assist in providing a safe environment free of harassment for department employees and ensure compliance with all Authority policies, applicable OSHA standards and local, state, and federal laws including the Americans with Disabilities Act of 1990.
13. Perform other duties, functions, special projects, and responsibilities, as assigned.

OTHER REQUIREMENTS:

1. The Digital Marketing Coordinator shall be knowledgeable of all the principles, practices and procedures of design, layout, typography, preparation of graphic artwork and all Authority operational and administrative policies.
2. The Digital Marketing Coordinator shall be versed in the AP style for the writing, proofreading, and editing of business documents.
3. Position requires irregular schedules, including evenings, weekends, and holidays. The performance of work assignments may not be directly related to job specifications. Adjustments of shifts, overtime, breaks, etc. may be required upon short notice.
4. Position requires ability to interact with fellow employees, clients, the general public and outside vendors in a courteous, cooperative, and professional manner.
5. Maintain a high public image, positive attitude and demeanor when performing a service for customers and the general public in the facility.
6. Ability to stand or walk for long periods of time.
7. Attendance and/or travel may be required for conferences and meetings.
8. Exceptional organizational and interpersonal skills including the ability to motivate others.

MINIMUM QUALIFICATIONS

1. Graduation from an accredited (4) year college or university with a degree in marketing, communications, advertising, graphic design, or related field. Position-related experience may be substituted at the rate of one (1) year experience for each year of college.
2. Minimum one (1) year experience in web development / maintenance, desktop publishing or related field. Must have at least one (1) years’ experience in related course studies.
3. Must have a working knowledge of media production and event planning.
4. Must have a thorough knowledge of computer systems, including proficiency in Adobe InDesign, Illustrator and Photoshop; Microsoft Word, Excel, PowerPoint, and Publisher; as well as content management systems, ftp clients and web production software.
5. Ability to demonstrate excellent oral and written communication skills in the English language.