We are seeking a highly skilled and motivated Lead UX/UI Designer to join our team. The role is critical to the development of a cutting-edge reporting platform designed to measure and optimize online marketing campaigns.

The UX/UI Designer will be responsible for creating intuitive, user-centric designs that enhance the overall user experience across digital platforms. This role involves translating user needs and business goals into visually appealing, functional interfaces while ensuring seamless user interactions. The ideal candidate will collaborate with cross-functional teams to deliver high-quality design solutions that align with project objectives.

Job Description:

Key Responsibilities:

User Research and Analysis:

• Conduct user research to understand user behaviors, needs, and pain points through methods such as interviews, surveys, and usability testing.
• Analyze research data to create user personas, journey maps, and scenarios that inform design decisions.

Design Development:

• Create wireframes, prototypes, and mockups to visualize design concepts and user flows.
• Design intuitive and visually appealing interfaces that align with branding guidelines and business objectives.
• Develop responsive designs optimized for various devices and screen sizes.

Collaboration and Communication:

• Collaborate with product managers, developers, and other stakeholders to ensure designs meet user needs and technical feasibility.
• Present design concepts and gather feedback from stakeholders to iterate and refine designs.

Usability Testing:

• Conduct usability testing to identify areas for improvement and ensure designs provide an optimal user experience.
• Incorporate feedback from testing into iterative design updates.

Design Systems and Standards:

• Create and maintain design systems, style guides, and UI pattern libraries to ensure consistency across products.
• Stay updated on industry trends, tools, and best practices to bring innovative ideas to the team.

Qualifications and Certifications:

• Bachelor’s degree in Design, Human-Computer Interaction (HCI), Graphic Design, or a related field.
• Relevant certifications in UX/UI design (e.g., Google UX Design Certificate) are a big plus.

Key Skills and Experience:

• Experience:
  • 4+ years of experience in UX/UI design for web and mobile applications.
• Design Expertise:
  • Proficiency in design tools such as Adobe XD, Figma, Sketch, or similar.
  • Experience with prototyping tools like InVision or Axure.
  • Strong understanding of typography, color theory, and layout principles.
• User Experience:
  • Knowledge of user-centered design principles and methodologies.
  • Ability to create intuitive user flows and interactive prototypes.
  • Familiarity with accessibility standards (e.g., WCAG) and inclusive design practices.
• Technical Skills:
  • Basic understanding of front-end technologies (HTML, CSS, JavaScript) to collaborate effectively with developers.
  • Familiarity with analytics tools (e.g., Google Analytics, Hotjar) to understand user behavior.

Preferred Skills:

• Experience designing for enterprise platforms or SaaS products.
• Understanding of Agile/Scrum workflows.

Soft Skills:

• Strong problem-solving and critical-thinking abilities.
• Excellent communication and presentation skills to convey design ideas and rationale.

Adaptability to work in a fast-paced environment with changing priorities

Location:

Bengaluru

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent