• Job Description

  Req#: o2XswfwH?nl=1
  About Us:u00A0
  At Sitecore, our mission is to simplify how brands reach, engage, and serve people by delivering intelligent, personalized digital experiences that connect the world. We empower the worldu2019s most iconic brands to build lifelong relationships with their customersu2014seamlessly, smartly, and at scale.u00A0
  As the leading provider of agentic digital experience software, Sitecore brings together content, commerce, and data into one composable platform that enables brands to deliver millions of meaningful, adaptive experiences every day. Trusted by global leaders such as American Express, Porsche, Starbucks, and Lu2019Oru00E9al, Sitecore helps brands transform engagement through experiences that are not only personalized but predictive and dynamic.u00A0
  Our foundation is our diverse, passionate, and collaborative global team spanning over 25 countries. We believe that every experience matters, and that belief starts with how we work together. Our valuesu2014empathy, accountability, clarity, and growthu2014guide how we lead, innovate, and connect. They are the behaviors that bring our mission and vision to life, every day, in every interaction.u00A0
  Learn more at Sitecore.com u00A0
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  About the Role
  We are looking for a strategic, data-driven, and hands-onu00A0Vice President of Demand Generationu00A0to lead our global campaigns and acquisition marketing efforts. This person will be responsible for drivingu00A0newu00A0pipeline, acceleratingu00A0existingu00A0pipeline, and optimizing the marketing funnel across integrated programs. The ideal candidate has deep experience in scaling demand generation programs for B2B technology companies, strong alignment with sales, and a proven ability to lead high-performing teams.
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  What Youu2019ll Do
  • Own marketing-sourced pipeline generation, with accountability for performance across segments and channels. Youu2019ll be responsible for delivering high-quality leads that convertu2014and for identifying and closing the gaps when they donu2019t.
  • Build and execute a data-driven, full-funnel demand generation strategy, including acquisition, expansion, and migration. Your campaigns will span digital, email, paid media, ABM, and eventsu2014each aligned to buyer journeys and bookings targets.
  • Continuously optimize the channel mix, budget allocation, and campaign tactics based on performance data, with a relentless focus on pipeline efficiency and ROI.
  • Lead marketing operations and performance infrastructure, ensuring scalable processes, accurate attribution, and real-time visibility into marketing effectiveness.
  • Support customer lifecycle marketingu2014including retention, upsell, and advocacyu2014in close collaboration with Customer Success and Product Marketing.
  • Own and evolve the marketing technology stack, ensuring tools are integrated, adopted, and delivering value across the funnel.
  • Analyze, synthesize, and act on campaign and pipeline performance data, delivering regular insights on whatu2019s working, whatu2019s not, and what to do next.
  • Align closely with Sales, Product, and RevOps to ensure a unified GTM motion, shared targets, and seamless handoffs across the funnel.
  • Build, lead, and mentor a high-performing team, fostering a culture of accountability, curiosity, and continuous improvement.
  What You Need to Succeed
  • 10+ years of experience in B2B demand generation, with at least 5 years in a senior leadership role.
  • Experience partnering with sales teams to build alignment and optimize the handoff and follow-up of leads.
  • Strong analytical mindset with hands-on experience using attribution, performance dashboards, and ROI analysis to guide strategy.
  • Excellent communication and collaboration skills; able to influence at all levels of the organization.
  Additional Skills That Could Set You Apart
  • Deep understanding of full-funnel marketing strategies, digital marketing, and campaign orchestration.
  • Demonstrated ability to lead cross-functional teams, manage agency relationships, and scale global programs.
  • Proven success driving pipeline growth and marketing-sourcedu00A0revenue atu00A0scale.
  • After an offer is made and accepted, E-verify will be utilized to establish your identity and employment eligibility as required by the U.S. Department of Homeland Security.u00A0 u00A0
  Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunities without unlawful regard to race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status or any other local legally protected characteristic. u00A0
  How we hire u00A0
  At Sitecore, we put a lot of care and time into who we hire. We believe that in order to build the best products, we need to build high impact teams. Our recruitment process centers around what we call the Life St o ry interview, a conversational-style interview where we get to learn more about you. u00A0
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• About the company

  Learn how Sitecore began, as well as the strategic, technical, and business decisions that paved the way for our market-leading content management system and digital experience platform.

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