• Job Description

  Req#: 7074914002

  Job Title: Vice President, Digital Marketing

  Company: Axiom Law

  Location: Remote

  About Axiom:

  Axiom is where legal teams go to find the right talent for everything from routine in-house tasks to complex outside counsel work. Too many legal departments are stuck having to choose between paying the high fees of their law firm, hiring full-time employees they don’t need, or turning to a low-cost agency that can’t meet their quality standards. At the same time, top lawyers want to work on challenging legal matters, but they want more control over how, when, and where they practice. Both are forced compromises that no one should have to make. Axiom shares and meets the higher standards of its clients and lawyers, with our “work smarter, adapt faster, go further” approach – connecting growing mid-market and Fortune 500 companies with the world’s deepest bench of experienced, specialized legal talent.

  About the role:

  As the Vice President of Digital Marketing at Axiom, you will play a pivotal role in shaping our digital strategy, driving top-of-funnel growth, and ensuring that our brand is positioned effectively across all digital channels. Reporting to Axiom’s Chief Marketing Officer, you will lead a team of talented digital marketing professionals and work closely with cross-functional teams to develop and execute comprehensive digital campaigns in support of both sales (client development) and legal talent (recruitment to Axiom).

  Responsibilities include:

  • • Pipeline Development: Develop and implement a comprehensive digital marketing strategy that aligns with the company's overall goals and objectives.
    • Team Leadership: Manage and mentor a team of digital professionals, providing guidance, training, and support to ensure high performance and growth.
    • Campaign Management: Oversee the planning, execution, and optimization of digital marketing campaigns across channels, including SEO, SEM, social media (paid & organic), email marketing, display marketing and more.
    • Data Analysis: Utilize data-driven insights to continuously evaluate the performance of digital programs, identify areas for improvement, and make strategic recommendations.
    • Budget Management: Manage and allocate the digital marketing budget effectively, ensuring maximum ROI and cost-efficiency.
    • Technology Integration: Stay up-to-date with the latest digital marketing tools and technologies, and lead efforts to integrate innovative solutions to enhance our marketing efforts.
    • Collaboration: Collaborate with cross-functional teams, including sales, product development, and customer support, to ensure a cohesive and integrated approach to digital marketing.

  About you:

  Successful candidates for any role at Axiom must be a fit for Axiom’s operating environment and culture: high-growth, innovative, lean, and values-driven. As such, successful candidates likely demonstrate the following attributes (among others): process-oriented, adaptable, resourceful, analytical, problem-solving, collaborative and proactive. Additionally, successful candidates must be comfortable in a player/coach role.

  Beyond these characteristics, here are the required skills, knowledge, capabilities, and education:

  • Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
  • Minimum 7 years’ experience at a director level or above in a digital marketing leadership role.
  • Deep expertise in digital and performance marketing capabilities, ideally across both B2B and B2C audiences.
  • Extensive knowledge of paid search, paid social, display, and other digital media
  • Data driven and ROI based – makes decisions based on facts and data. Uses ROI of marketing campaigns / tactics to make decisions on how much to spend, on which areas.
  • Client centric – equally curious about and empathetic toward clients.
  • Demonstrated ability to create and deploy integrated campaigns that reach target audiences, on time, on budget, meeting or exceeding performance targets.
  • Excellent communication and interpersonal skills.
  • Strong strategic thinking and problem-solving abilities.
  • Proficiency in data analysis and digital marketing analytics tools.
  • Ability to adapt to a fast-paced and changing digital landscape.
  • A passion for staying up-to-date with industry trends and emerging technologies.

  Axiom’s total rewards philosophy is to be transparent and equitable with all job candidates. The annual base salary range for this role located in New York is $196,000-$220,500, and you will be eligible to participate in our cash bonus plan which on target would be 30% of your base salary for a Vice President role in the Marketing team. You can also participate in our benefits programs that include healthcare, life and disability coverage, 401K with company match, paid sick and personal time off, paid parental leave and more. Please note that the final compensation is determined by several considerations, including the quality of your experience and expertise, your ability to immediately contribute to Axiom, your potential to move up to the next level, the market you are located in, and other business considerations.

  Accommodation for Individuals with Disabilities: Upon request and consistent with applicable laws, Axiom will attempt to provide reasonable accommodations for individuals with disabilities who require an accommodation to participate in the application process. To request an accommodation to complete the application form, please contact us at benefits@axiomlaw.com and include “Applicant Accommodation” in the subject line.

• About the company

  Axiom Leader in On-Demand Lawyers and Global legal talent. We partner with you to provide the right legal talent to meet your ever-changing needs.

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