• Job Description

  Req#: 1009710

  Job Summary: Juniper Networks is seeking an experienced and results-driven Vice-President, Performance Marketing to join our dynamic marketing team. In this critical role, you will be responsible for driving demand generation programs, managing a content team, and driving paid media and SEO strategy and agencies. Your expertise will play a pivotal role in shaping our marketing strategy and achieving our growth ambition.

  This is a highly visible role in the organization reporting to the CMO and requires frequent discussions with C-suite and senior leadership at Juniper. The ideal candidate for this role is a strategic problem solver, an operational leader, and a strong communicator and influencer. Prior experience leading Performance Marketing or Integrated Marketing in the technology sector is a must.

  Key Responsibilities:

  1. Lead multi-year vision setting, strategic priorities, and execution roadmap for performance marketing function
  2. Demand Generation:
     • Develop and execute demand generation strategies to generate pipeline and drive sales for our products and solutions
     • Utilize digital marketing channels, including SEM, SEO, social media advertising, email marketing, and display, to achieve pipeline and sales goals.
     • Continuously analyze and optimize campaign performance
  3. Content Strategy and Creation:
     • Drive content strategy and processes
     • Act as the central hub for content creation across the marketing organization
     • Develop engaging and relevant content that supports marketing campaigns across various channels, ensuring it resonates with our target audience
     • Own agency relationships
  4. Drive media strategy
     • Drive paid media and SEO strategy.
     • Manage agencies to drive effective and efficient advertising campaigns
     • Negotiate contracts, set performance expectations, and monitor campaign progress to deliver a positive ROI.
  5. Campaign Calendar Ownership:
     • Create and manage a comprehensive marketing campaign calendar in coordination with product marketing, field marketing, and brand marketing teams.
  6. Website
     • Drive website strategy on both the front and back end
     • Evolve website to drive brand and scale demand generation
     • Anticipate a substantial revamp of current website
     • Own the Marketing Tech stack

  Qualifications and Skills:

  • Ability to work with C-level executives
  • Proven leadership experience in Performance marketing and related areas
  • Ability to set clear direction and priorities for marketing team
  • Ability to drive alignment in cross-functional teams and work well with / collaborate with Sales
  • Ability to hit the ground running and drive results rapidly
  • Must have industry knowledge of peer / competitor product portfolios
  • Strong analytical skills, with a data-driven approach to decision-making and optimization.
  • Industry experience in the hardware or related technology sectors is a plus.
  • In-depth knowledge of digital marketing channels, tools, and platforms.
  • Excellent communication and collaboration skills for effective cross-functional teamwork.
  • Strategic thinker capable of developing long-term marketing plans.
  • Results-oriented with a track record of meeting or exceeding targets and KPIs.
  • Adaptability to evolving marketing trends and technologies.
  • Budget management experience to optimize resource allocation.
  • Innovative mindset open to exploring new marketing approaches and technologies.

• About the company

  Juniper Networks, Inc. is an American multinational corporation headquartered in Sunnyvale, California.

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