• Job Description

  Req#: 560487

  
  

  CHAMINADE UNIVERSITY OF HONOLULU

  MISSION STATEMENT

  Chaminade University provides students an education in a collaborative learning environment that prepares them for life, service and successful careers. Guided by its Catholic, Marianist and liberal arts educational traditions, Chaminade encourages the development of moral character, personal competencies, and a commitment to build a just and peaceful society. The University offers both the civic and church communities of the Pacific region its academic and intellectual resources in the pursuit of common aims.

  1. Position Information

  Title: Vice President, University Communications & Marketing

  Division: Office of the President

  Department: UCM

  Exempt, Full Time

  
  

  1. Position Summary

  The Vice President of University Communications & Marketing (“Vice President”) is a strategic leadership role responsible for developing and executing comprehensive marketing and communication strategies that strengthen and enhance the university’s internal and external brand, drive enrollment growth and institutional awareness to achieve the university’s top academic priorities and outcomes. Key to this position is responsibility for establishing rapport and collaboration among all stakeholders in supporting the branding strategy to ensure the growth and success of the University and drive revenue (through student interest and fundraising support) in alignment with its Marianist mission, vision, and values.

  1. Reports to:

  Direct Report to: President of the University

  1. Essential Duties and Responsibilities

  Strategic Planning

  • Provides leadership and vision for the University’s strategic and integrated marketing and communications functions.
  • Conceptualizes, evaluates, and implements communication strategies and priorities in support of the University’s strategic planning efforts.
  • As a member of the Senior Leadership team, acts as a strategic thought partner and influencer for proactive communication and brand management.

  Leadership and Collaboration

  • Leads the University Communications & Marketing team and supervises and evaluates the work of all subordinate staff members, contractors, and vendors to produce exceptional marketing communications while ensuring productivity and adherence to deadlines.
  • Coordinates and collaborates with all University departments to carry out strategic priorities. Remains current with all campus and program information, including new program offerings.
  • Creates a collegial, team-building work environment, motivating staff and cultivating productive, collaborative relationships with stakeholder groups in alignment with Marianist core values.

  Brand Management

  • Serves as the University’s brand manager, with the responsibility of positioning the University in the market, determining target audiences and maintaining the desired reputation driven by Marianist values.
  • Proactively identify opportunities to build and protect the University's reputation.
  • IN collaboration with University partners, leads the University in creating the institutional marketing and branding for all communications and publications efforts including those used for student recruitment, academic programs, and advancement purposes.

  Public and Media Relations

  • Oversees the development and execution of programs necessary to communicate the University’s mission and performance to the public including marketing, public relations, social media, print publications and advertisements.
  • Oversees the development and implementation of the University’s overall communication, promotional and public relations strategies to enhance the institution’s visibility and reputation.
  • Fosters strong relationships with media representatives.

  Communication

  • Ensures development of internal strategies that effectively deliver key messages to important stakeholders.
  • Manages website, public calendar, print communication and social media for effective messaging to internal and external stakeholders.
  • Collaborate and support leadership team with emergency communication responses and contribute to development and updating of emergency communication plans.
  • Promote reputation‐centric messages and assist with identifying/mitigating emerging issues when communications strategies are useful.
  • Informs the campus community as needed to keep constituents education on new project initiatives and core marketing messages.

  Budget Management

  • Prepares budget annually to support strategic objectives of the University. Ensure a fiscally sound operation.
  • Manages contractor and vendor contracts and negotiates as needed to remain fiscally sound.

  1. Disclaimer

  This list of responsibilities is not exhaustive. Details relating to both essential and non-essential functions of the job are not precise and are only an approximation, which can vary on a day-to-day basis and are subject to change on an as-needed basis and/or in the sole discretion of supervisory management.

  1. Education and Experience

  Minimum Education and Experience:

  • Bachelor’s Degree in marketing, communications, graphic design, English or related field.
  • 3 to 5 years’ of extensive and progressive marketing and communications experience with a proven track record of success in developing and executing effective marketing strategies.
  • Proven ability to lead and manage a high-performing team.
  • Experience with addressing the public through audio, video and written word.
  • Excellent communication, presentation and interpersonal skills.

  Preferred Education and Experience:

  • Master’s degree in related field.
  • Experience in marketing and communications at an institution of higher education.

  1. Required Knowledge, Skills & Abilities

  • Must have established contacts with printing vendors, designers, and photographers; extensive knowledge of graphic design and printing processes and related technology experience in writing/design techniques for the web.
  • Demonstrated ability in copy writing, editing and meeting deadlines required. Experience in managing multiple projects and production schedules required.
  • Excellent oral and written communication skills.
  • Demonstrated credibility to work well under pressure and to consistently meet deadlines.
  • Ability to collaborate and partner with faculty, staff, students, committee members and Board members.
  • Understanding of market research methods.
  • Ability to lead marketing committees as needed.
  • Proven track record of supervising a marketing and communications team.
  • Mobility required for job related functions errands and other on- and off-campus assignments.

  1. Physical Requirements

  Duties involve light work in an office and community setting and requires a minimum of physical effort with intermittent sitting, standing, climbing stairs, and walking inclines. Must be able to lift 2 0 pounds, walk the campus with ease, and have excellent motor skills. Must have finger dexterity. Must be able to communicate information and ideas so that others will understand.

  1. Other Requirements:

  • Must have a valid Drivers License.
  • This is a full time, exempt position. Forty (40) hours per week (M-F) will be the general rule. However, depending on the project cycles and workflow demands of the department, additional hours or workday schedule changes may be occasionally required. Must be willing and able to work occasional nights and weekends and have a varying schedule when required

  1. Marianist Identity/Native Hawaiian & Pacific Island Serving:

  An expressed willingness to respect and support the Catholic and Marianist identity of Chaminade University of Honolulu and to perform all duties in a manner consistent with Marianist educational values and mission of the University. Understanding of and respect for the University’s designation as an institution that serves students of Native Hawaiian and Pacific Island ancestry.

• About the company

  Chaminade University of Honolulu is a private Marianist university in Honolulu, Hawaii.

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