• Job Description

  Req#: 2502269

  Job Description:

  Role Summary/Purpose:

  The role of VP, Analytics – Lifestyle Platform Leader is responsible for leading an analytics team to develop analytic capabilities, solutions and actionable insights for all partners in Synchrony’s Lifestyle Platform, including American Eagle, Dick’s Sporting Goods, J. Crew and three Lifestyle market segments: Outdoor Powersports, Music & Specialty, Luxury & Jewelry. This will involve marketing planning, measurement and optimization, customer analytics, customer targeting & segmentation, Financial Forecasting, reporting, and other analytic capabilities to improve business strategies and decisions across customer journey. This role is also expected to develop scalable analytical solutions to engage small and medium merchants in the Lifestyle market segments and develop analytical strategies to grow Outdoor Secured Installment business.

  Example strategies/decisions could include Acquisition Marketing and Lifecycle marketing across channels, new account acquisition, Early Month on Book, customer experience, retention, and operational effectiveness. This leader will closely collaborate with senior leaders from clients’ organizations and internal business partners to drive growth and profitability for the Lifestyle portfolios. This leader will also foster strong partnership with Analytics and Growth CoEs to develop and deliver analytic and marketing capabilities for the Lifestyle platform, including Data Share, Portfolio Optimization and other strategic analytic capabilities. Finally, he/she will recruit, retain and develop a strong analytic team across US and India to support all portfolios in the platform.

  Our Way of Working

  We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

  Key Responsibilities:

  • Provide strategic analytic leadership and hands on analytic support to all portfolios in the platform

    • Develop analytic agenda and roadmap to help achieve business goals for each portfolio

    • Spearhead Analytics development and delivery for new product launches, value propositions, customer acquisitions, lifecycle marketing and customer experience initiatives

    • Lead analytic and cross functional teams to design, develop, implement and monitor analytic solutions

    • Propose new analytic capabilities and solutions to optimize business value and customer experience

    • Lead team to produce campaign analytics to track results of strategies deployed. Create test and learn culture through ongoing assessment of marketing programs/campaigns

    • Foster strong partnership and engagement with both the internal SYF business teams and client teams

      • Effectively engage with partner with internal business teams and client partners at all levels, including senior leadership team

      • Influence SYF and client partners to implement profitable marketing and customer strategies rooted in analytics

      • Develop business case presentations and action plans to drive marketing and customer strategy, including targeting recommendations, test design, product opportunities and cost/benefit analysis to review with client and SYF business teams

      • Participate in and present at business and client leadership meetings representing team and analytics organization

      • Influence business strategies and decisions leveraging analytic insight

  • Manage, coach and develop a team of analytics professionals dedicated to the Lifestyle Platform

    • Prioritize workflow across teams to ensure highest-quality execution and delivery of Strategic Analytics, Diagnostics, Ad-hoc analyses and MIS Reporting

    • Lead analytic team to deliver complex projects from beginning to end, including ideation, data mining, strategy formulation, and presentation of results and recommendations

    • Formulate strategy and action plan to recruit, retain and develop analytic talent

    • Coach and develop analytic professional through training and hands on experiences

  • Partner with Analytics CoE teams to drive best practices and centralized analytic capabilities across clients

    • Partner with B2B analytics teams to develop scalable analytical solutions for Lifestyle SMB merchants

    • Develop analytics agenda to optimize secured installment product promos, experiences and drive growth.

    • Partner with internal CoE teams to develop and apply advanced analytics and models to optimize business outcomes

    • Partner with Digital and Journey Analytics teams to develop and implement analytic solutions to improve customer experience across different channels

    • Provide input to CoE teams representing client and business

  • Partner with different functions to optimize portfolio growth and profitability, e.g. Marketing, Finance, Credit, Business Development, Strategy, Operations

  • Drive client engagement in credit program by developing client-specific tools and/or leveraging central analytics toolkit, like retail share of wallet, un-captured sales, and value of credit.

  • Develop business case presentations and action plans to drive portfolio strategy; including targeting recommendations, test design, cross-sell optimization, product opportunities and cost/benefit analysis to review with client and SYF Marketing teams

  • Leverage in-store and world spend data to understand cardholder propensity for profitable sales and refine recommendations accordingly.

  • Create “test and learn” culture through ongoing learning agenda, designs of experiments and assessment of product and targeting strategies

  • Develop and execute vision for next generation of segmentation and modeling to drive profitable portfolio growth

  • Perform other duties and/or special projects as assigned

  Qualifications/Requirements:

  • Bachelor’s degree, or in lieu of degree, a high school diploma/GED and 15+ years of work experience in a business analytics and/or advanced analytics role

  • A minimum of 10+ years of work experience to include:

    • 10+ years developing and implementing business and advanced analytics/Data Science to support business

    • 5+ years of analytic leadership/managerial experience within the financial services, credit card, payments, retail, or consulting industry

    • 5+ years leading large-scale marketing and/or customer analytics projects

    • 5+ years of client facing experience

    • 5+ years using statistical analysis tools

    • 5+ years of project management skills and experience

  • Must be willing to travel up to 20% of the time

  Desired Characteristics:

  • Bachelor's degree in Statistics, Economics, Mathematics, or another quantitative field

  • Advanced degree in a quantitative field or MBA with Systems and Marketing specialization strongly preferred

  • Ability to develop executable strategies, build and lead teams, articulate a clear vision, and deliver results

  • Demonstrated ability to manage remotely located teams in India and the US

  • Financial services analytics experience

  • Retail lending (Cobrand Credit Cards, Store Promotional Financing and Secured Installment etc.) experiences is preferred

  • Strong ability to engage with business teams and cross functional teams

  • Strong verbal and written communication skills; ability to engage effectively with a broad range of audiences including senior business leaders, other senior analytics leaders, and highly technical talent

  • Ability to influence business strategies and decisions based on analytic insight; Ability to foster partnership and/or influence senior corporate decision makers

  • Proven hands-on experience utilizing SAS and SQL; Experience with open-source tools such as R and Python a plus; Experience with Tableau a plus

  • Experience with modeling/forecasting, and strong understanding of targeting and segmentation

  • Experience with data visualization tools such as Tableau

  • Experience using external data sources to drive growth for clients

  • Excellent communication skills both written and verbal

  • Ability to ideate, design and lead development of analytic capabilities and solutions

  • Solid understanding of credit card industry financial P&L drivers and key sensitivities, with business performance reporting experience

  • Ability to synthesize/analyze complex and diverse information and to develop and recommend strategies and communicate them clearly

  • Strong project management, communications, multi-tasking, relationship management and influencing skills and the ability to work independently are critical to success

  • Digital marketing analytics experience a plus

  • Demonstrated ability to manage complexity/ambiguity and multiple initiatives

  • Advanced skills using Excel and PowerPoint

  Grade/Level: 14

  The salary range for this position is 170,000.00 - 290,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

  Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

  Salaries are adjusted according to market in CA, NY Metro and Seattle.

  Eligibility Requirements:

  • You must be 18 years or older

  • You must have a high school diploma or equivalent

  • You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

  • You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

  • New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).

  Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

  Our Commitment:

  When you join us, you’ll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard—but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we’re building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+, with more than 60% of our workforce engaged, you’ll find community to connect with an opportunity to go beyond your passions.

  This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

  Reasonable Accommodation Notice:

  • Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

  • If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time

  Job Family Group:

  Data Analytics

• About the company

  Synchrony Financial is a consumer financial services company headquartered in Stamford, Connecticut, United States.

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