• Job Description

  Req#: 5634609

  Be essential at Cars Commerce

  At Cars Commerce, we’re fanatical about simplifying everything about car buying and selling. We do right by our customers and consumers to better connect the industry with simplified and tierless technology to enhance, measure and drive local automotive retail. Whether through our No.1 most recognized marketplace, Cars.com, our industry-leading digital experience, Dealer Inspire, our trade and appraisal technology, AccuTrade, or our new Cars Commerce Media Network, Cars Commerce is essential for success in the automotive industry.

  No one ever travels alone here: at its core, Cars Commerce is collaboration. In fact, it’s built into the very fabric of our shared values. We like to say we Rise Together – putting people at the center of what we do, from consumer to customer to community. Life at Cars Commerce makes it easy when we share the ethos to be Open to All, encouraging open-minded communication because we know diverse thinking yields better outcomes. But critical to our success is Caring to Challenge and Taking Ownership, fueling a competitive spirit in a respectful environment where we think about tomorrow but act today. At our foundation, we have integrity, Doing the Right Thing, even when it’s hard. It’s our shared commitment to these values that makes Cars Commerce a place where growth becomes not only possible, but downright unavoidable.

  But don’t take our word for it. As a U.S. News & World Report Best Company to Work For in 2024, we're obsessive about the employee experience. We are among the top 20% being declared “Best” of our industry based on six critical factors that are important to employee wellbeing, like quality of pay, benefits, work life balance and more.

  About the Role:

  Reporting to the Chief Marketing Officer, the Vice President of Audience Strategy and Activation oversees the design, implementation, and measurement of the Cars Commerce approach to audience-based media products and internal audience usage for Marketing purposes.
  
  A member of Marketing Leadership and highly influential leader within the extended executive team, this role interfaces with Data, Product, Corporate Marketing, Analytics, Marketing Services, and Revenue teams to ensure our approach in these areas is future-proof and provides maximum value to internal stakeholders and external clients.
  
  In addition to cross-functional leadership, this person will develop and manage relationships with key third parties to augment and optimize internal audience and outcome data and co-lead the development of a MarTech stack that allows for unified execution and measurement across channels.
  
  The VP is directly responsible for managing various audience-based media buying and operations activities, including supply-side strategy for the Cars.com site and margin delivery of all media products.
  
  This person will also lead the Marketing Analytics team and Marketing Technology team, providing audience strategy, media analysis, and ad ops capabilities on behalf of the entire Marketing organization.
  
  This executive is expected to represent Cars Commerce and Cars Commerce Media Network externally at industry events.
  
  Responsibilities include:

  • Optimizing zero-party and first-party data strategies to drive media efficiency and audience insights
  • Leveraging and selecting enterprise data products and platforms, 3rd party data sets, resolved identity data, and partner data to maximize audience size, efficiency and performance
  • Designing and executing a marketing-wide measurement strategy and audience segmentation that addresses the full funnel of automotive shopping behavior
  • Establishing clear and measurable media attribution methodologies that track engagement and value of multiple conversion events across Cars Commerce products and properties
  • Working closely with internal Media Buying and Lifecycle teams to ensure alignment with audience best practices and emerging KPI’s
  • Establishing a culture of testing and data-driven decision making in all aspects of our business
  • Working closely with the Data and Engineering teams to introduce new projects to the roadmap and providing actionable insights to relevant stakeholders and teams
  • Managing the Marketing Analytics team, which provides reporting, dashboards and insights for internal Marketing teams and Cars Commerce Media Network
  • Directing media activities for various audience-focused executions (ie. Programmatic, Social, Native, etc) for both internal marketing efforts and client-facing products
  • Overseeing Ad Product Delivery for the Cars.com site, ensuring our onsite media provides optimal value to our customers
  • Leading the Ad Operations team as a shared marketing service, ensuring consistent execution and measurement across marketing functions
  • Acting as Data Steward for all audience and media data, including owning and advising on data architecture and usage in the Cars Commerce Data Lake
  • Overseeing MarTech stack, tagging strategy, and automation roadmap for enterprise media buying. Working closely with Product and Engineering, as well as managing the Technology team within the Marketing organization
  • Representing audience strategies and solutions with national and local media customers
  • Building relationships and influence in the automotive, media, and adtech industries by representing Cars Commerce Media Network as the first automotive media network for OEMs, dealers, and near-endemic advertisers.

  Preferred Skills:

  • 15+ years of marketing experience focusing on Digital Media Activation, Analytics, MarTech, and Client Services
  • 3+ years building and scaling commerce media solutions
  • 7+ years people management experience
  • Deep understanding of CDP/DMP technologies (LiveRamp, etc)
  • Direct experience with digital ad buying platforms (Google Ads, DV360, Trade Desk, Facebook Ads, etc), specifically focused on full-funnel marketing and complex KPIs
  • Working knowledge of data storage and activation technologies (AWS, RedShift, BigQuery,etc), audience segmentation and analysis and application to media, common media performance analytical approaches, and reporting tools (Tableau, Data Studio, Looker, etc)
  • Experience with tagging and tracking platforms (GTM, Adobe Launch, Tealium, etc)
  • Familiarity with Data Science practices and common models (Propensity models, CLTV, Churn, etc)
  • Excellent presentation and client engagement skills
  • Automation and efficiency focused mindset
  • Marketplace and Agency experience both a plus.

  #LI-LB #LI-REMOTE

  In the spirit of pay transparency, we are excited to share the base salary range for this position which is not inclusive of bonuses, benefits or other forms of compensation that the position may be eligible for. If you are hired at Cars Commerce, your final base salary compensation will be determined based on factors such as skills and/or experience. If the salary range is close to what you're seeking, then we encourage you to apply and learn more about the total compensation package for this position.

  Salary Range

  $194,700 — $243,400 USD

  Our Comprehensive Benefits Package includes:

  • Medical, Dental & Vision Healthcare Plans
  • 401(k) with Company Match + Immediate Vesting
  • New Hire Stipend for Home Office Set-Up
  • Employee Stock Purchase Program
  • Generous PTO
  • Refuel - a service based recognition program where employees receive additional paid time away to learn grow and reset
  • Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day
  • Learn more about our Benefits, Perks, & Culture on our LinkedIn Life Pages!

  We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. California Applicants: Click here to review our California Privacy Policy for Applicants. For current employees, please click here to review our California Privacy Policy for Employees.

• About the company

  Cars.com is an automotive classified website focused on the United States that launched in June 1998 and now is the second largest automotive classified site.

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