• Job Description

  Req#: 5286

  Why you’ll love Softchoice:
  
  We are a software-focused IT solutions and services provider that equips organizations to be agile and innovative, and for their people to be engaged, connected, and creative at work. That means moving them to the cloud, helping them build the workplace of tomorrow, and enabling them to make smarter decisions about their technology. By doing these things we help them create success for their customers and their people.

  We stand proudly for our people and support their success through career development and advancement. We are recognized and respected for our culture of inclusion and belonging, continuously striving to do what’s good for our people and communities.
  

  Vice President, Demand Generation and Digital

  As the Vice President of Demand Generation & Digital, you will play a pivotal role in driving Softchoice’s revenue and customer acquisition growth by creating and executing comprehensive demand generation strategies. You will lead a team of talented professionals to generate and nurture high-quality leads, attain Market Development Funds (MDF) targets, establish thought leadership, oversee content marketing and operations, and provide leadership in the digital and eCommerce space.

  You are a digitally savvy B2B Demand Generation leader who is passionate about elevating Softchoice’s position as the go-to Cloud, Workplace and Security IT solutions partner for both our customers and our vendor community. Delivering a world-class customer omnichannel experience will be top of mind to demonstrate success in this team and the organization.

  Key Responsibilities:

  Demand Generation and Partner Programs:

  • Develop and execute demand generation strategies to drive qualified leads and revenue growth for both Softchoice and our key partners.
  • Collaborate with sales teams to ensure effective lead-to-customer conversion processes.
  • Set and attain Market Development Funds (MDF) targets and programs, working together with our Go-to-Market team and industry partners.
  • Work with MDF criteria to develop meaningful demand gen campaigns and programs
  • Utilize data and analytics to continuously refine demand generation efforts for optimal ROI.
  • Take a proactive role in customer acquisition, working towards a goal of increasing the number of new buying accounts (NBAs) year over year.

  Digital and eCommerce:

  • Own and execute the creation of an exceptional omnichannel experience.
  • Develop and execute digital marketing strategies, including email marketing and social media.
  • Provide visionary leadership in the eCommerce space, optimizing online sales channels and customer experiences.
  • Stay updated on industry trends and emerging technologies to maintain a competitive edge.
  • Develop a roadmap that includes ownership of the website, blog, content, social media, ecommerce channels, and related tools.

  Thought Leadership and Events:

  • Establish the company as a thought leader in the industry, create and implement thought leadership initiatives, including webinars, whitepapers, and industry partnerships.
  • Leverage existing resources and partnerships to maximize thought leadership impact without excessive spend.
  • Lead the Corporate Events team to coordinate both internal and external events, such as our Annual Kick-Off event and partner / customer events, understanding the importance of live events in an ever increasing digital world.

  Content Marketing & Operations:

  • Lead the content marketing strategy, ensuring the creation of high-quality, engaging content that resonates with the target audience.
  • Leverage analytics to optimize marketing tools and design effective customer campaigns.
  • Manage content production, distribution, and optimization across various channels.
  • Collaborate with internal teams and stakeholders to drive execution.
  • Produce outcome-based content to expand the company's AMPC strategy.

  Qualifications:

  • Bachelor's degree in marketing, Business, or related field; MBA preferred.
  • 8+ years proven experience in leading demand generation, sales execution, and achieving MDF targets.
  • Demonstrated ability to establish thought leadership in a cost-effective manner.
  • Strong background in content marketing and digital marketing strategies.
  • Exceptional leadership skills, with a track record of building and managing high-performing teams.
  • Strategic thinker with the ability to adapt and innovate in a rapidly changing business environment.
  • Excellent communication, negotiation, and collaboration skills.

  
  Not sure if you qualify? Think about applying anyway:
  
  We understand that not everyone brings 100% of the skills and experience for the role.

  At Softchoice, we offer opportunities to a diverse group including those with a variety of workplace experiences and backgrounds. Whether you are new to corporate tech, returning to work after a gap in employment, or looking to transition and take the next step in your career, we are excited to learn more about you and encourage you to apply.

  
  Why people love working here:

  • We offer hybrid and remote working opportunities.

  • Comprehensive benefits from day one of employment.

  • We offer meaningful work and opportunities for career growth.

  • Our team members have 2 paid volunteer days per year to give back to a cause of their choice.

  • We offer an opportunity to build and grow a career in the technology industry.

  • Recognized as a Best Workplace in Canada by the Great Place to Work Institute for 18 consecutive years.

  • Softchoice has been certified as a Great Place to Work in the United States for several years.

  • We have also been recognized as a Best Workplace for Women, Best Workplace for Inclusion, Best Workplace for Giving Back and Best Place to Work for LGBTQ+ Equality.

  • We have raised over $3 million through Softchoice Cares, our grassroots fundraising organization.

  
  Inclusion & Equal opportunity employment:
  
  We are an equal opportunity employer committed to diversity, inclusion & belonging. People seeking employment at Softchoice are considered without regard to any protected category including but not limited to, race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation.
  
  Require accommodation? We are ready to help:
  
  We are proud to provide interview & employment accommodation during the recruitment and hiring process. If you require any accommodation to apply or interview for a position, please reach out directly to asktalentacquisition@softchoice.com . We are committed to working with you to best meet your needs.
  
  Our commitment to your experience:
  
  We are committed to the safety of all applicants and team members. With that in mind, we have implemented digital interviewing for everyone. We understand that you may need to interview with distractions around you (such as children or furry friends) and we will be doing the same.
  
  Before you start with us, we will conduct a criminal record check, verify your education, and check your references.
  
  When you join Softchoice, we will onboard you remotely. Don't worry. It's quick, simple and you'll be connected with your new team in no time.

  Job Requisition ID: 5286
  
  EoE/M/F/Vet/Disability

• About the company

  As a forward-thinking business partner to thousands of organizations across North America, Softchoice unleashes the potential of technology at every step of the IT lifecycle.

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