• Job Description

  Req#: VPDIG003512

  Oneida Nation Enterprises (ONE), the organization that comprises all business operations of the Oneida Indian Nation, is seeking a strong, entrepreneurial leader to develop a digital experience strategy that unifies an enhanced online and on-property experience for all stakeholders, including Oneida Indian Nation Members, ONE guests, ONE employees, and the broader community.

  ONE’s diverse portfolio of businesses includes the five-time Best of New York Gaming Resort winning destination Turning Stone Resort Casino, YBR Casino & Sports Book, Point Place Casino, The Lake House, The Cove at Sylvan Beach, three championship golf courses, two award winning spas, an RV park, two marinas, hunting and fishing preserves, Maple Leaf Market and SavOn convenience stores, and Wáhta’ Maple Farm. ONE also oversees Oneida Innovations Group, an IT solutions company and successful government contracting business. Additionally, ONE has received numerous awards from Forbes and other travel leaders and forged partnerships with some of the most recognizable brands in the United States, including Tesla, Caesars Entertainment, and the World Series of Poker.

  With a comprehensive strategy and vision, this role will bring cohesion to the end-to-end guest and employee experience through digital product innovation, identifying growth opportunities, and creating measurable value for our guests and employees by improving existing experiences and creating all-new digital experiences. This Product leader has a solid background in developing a deep understanding of both guest, employee, and other stakeholder needs and desires and translating them into a useful roadmap of features and functionality that helps satisfy both.

  This role owns product visions, roadmaps, and technical management of digital products. This includes the many ONE web properties and related sub/micro sites; the eCommerce stack; mobile applications including Turning Stone’s Reward loyalty program, Turning Stone Resorts Casino gaming, and the ONE employee application; and the entire Digital Technology stack (content management and publishing tools, CRM products, CDP/personalization, and other marketing technologies).

  This candidate should promote a culture anchored in data to experiment features, validate outcomes, drive insights, and handle the business both tactically and strategically. You will be responsible for fostering a strong agile discipline and inspiring teams to continuously improve delivery evidenced through key agility metrics. This role will partner with other OIN Government Programs & Services, Business, Support Organizations and Technology leaders to influence end-state architecture and drive secure, resilient, performant, and scalable technology solutions that deliver imperative marketing and operational capabilities to improve the Guest and Employee experience.

  This candidate will operate in a high-growth space with a fast-changing landscape that will require you to constantly adapt, learn and reposition the teams to better serve our Guests and Employees. You’ll model adaptability by encouraging continuous evolution to our digital product strategy considering industry trends, emerging solutions, new insights and changing Guest and Employee needs and expectations.

  Position Responsibilities:
  

  • Partner with our Marketing, Content & Digital teams to define the roadmap and lead delivery of an industry-leading digital product portfolio. Identify, socialize, and deliver new innovative opportunities to bring personalization and our content to life across all our digital Guest experiences.
  • Lead all aspects of our digital product technology strategy including planning, prioritization, requirements, and experimentation.
  • Drive execution to continuously optimize and enhance our end-to-end Guest and Employee experience and deliver top-line business results.
  • Lead analytical, hypothesis-guided methodologies to growing Digital Product innovation, including emerging features that drive Guest and Employee acquisition, engagement, and retention. Size and prioritize new technology opportunities including the case, path to growth, execution plans, and team member concurrence.
  • Partner with our Analytic team (SARO) to develop and build measures, metrics and tracking to ensure value is collected from all use cases being developed and deployed. Design & develop appropriate mechanisms for tracking & performance management (e.g., dashboards, reports).
  • Leverage data-driven decisions and experimentation approaches (e.g., A/B testing, hold outs, control groups) to build learning agendas, analyze results, and integrate findings into the organization for on-going planning.
  • Develop and maintain relationships with key technology vendors, including a wide variety of commercial partners, using those relationships to innovate on emerging capabilities and features that can drive Guest engagement.
  • Collect and document requirements, manage roadmaps, and prioritize backlog needs while aligning those efforts to ensure marketing, content and digital collaborators have a full view into the technology pipeline.
  • Serve as our digital technology expert, creating a multi-year roadmap for our digital stack and engage efficiently and optimally with key partners across ONE business functions and partners to orchestrate omni-channel journeys.
  • Support the management of ongoing forecasting and reporting of the financial performance related to technology programs. Demonstrable ability to prioritize and deliver on multiple concurrent initiatives that have significant financial impact with a P&L mentality.
  • Develop a unified Guest/Employee experience with the multitude of point solutions that are specific for that each business line.
  • Additional responsibilities as assigned.

  P osition Minimum Qualifications:

  • A bachelor’s or master’s degree or any combination of education, training and experience in digital product design, UX/UI design, human-computer interaction, or a related field
  • 12+ years of relevant experience with at least 5+ years of experience in a senior Product leadership role; must have at least digital product in-market, preferably in a complex environment accounting for multiple lines of business, ideally including gaming and hospitality.
  • Knowledge and/or hands-on experience with cloud-based technology/platforms including – personalization, headless content management, data analytics, identity, ecommerce, and API-first (MACH) architectures.
  • Experienced authority in building and driving organizational consensus for both long-term (strategic) and short-term (tactical) product roadmaps.
  • Strong decision-making and problem-solving skills to take an ambiguous problem and develop a structured and logical framework to define the problem, analyze data and make practical recommendations.
  • Effective written and verbal communication skills, and the ability to spread product thinking throughout the organization.
  • Ability to drive initiatives that substantially increase the team’s impact, influencing decisions and pursuing big ideas through compelling storytelling.
  • Propensity to thrive in ambiguity with a flexible operating range and constantly call into question assumptions and biases and motivating teams to do the same.
  • Experience in taking measured risks backed by data and strong hypotheses coupled with ‘big picture thinking’ that defines and drives toward an ambitious future vision.
  • Ability to be hands-on and go deep on a problem, uncover root causes, and find pockets of opportunity anywhere / everywhere via technology & design principles.
  • Can shape the look and feel of an experience based on your vision and taste and identify great design and provide meaningful critiques of discrepancies/opportunities in the team's work.
  • A fascination with innovation and technology and an expert understanding of digital tools and trends.
  • High-level of commitment to a quality work product and organizational ethics, integrity, and compliance
  • Ability to work effectively in a fast paced, collaborative environment.

  Work Conditions:

  • A hybrid work option is available, that includes a minimum of in the office 3 full days per month.
  • Ability to travel and to work non-traditional hours, including evenings, weekends, and holidays.

  #LI-DNI

• About the company

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