Synchrony
VP, Loyalty Marketing – Walgreens
This job is now closed
Job Description
- Req#: 2400448
Lead the joint Walgreens/Synchrony tiger team
Manage research process with internal partners, vendor and Walgreens
Partner w/Walgreens and Synchrony Marketing & Business teams to determine campaign/program level enhancements
Lead value prop enhancement(s) implementation & builds
Own the Acquisition Offer and Lifecycle Offer set up and oversight process for Walgreens inclusive of:
Walgreens prioritization alignment to align with Walgreens MTL Val Prop Strategy and Changes
Business requirement gathering and translation into technology requirements w/internal IT partners, including Engage platform.
Exploring and improving the end-to-end reward redemption experience across all channels to identify opportunities and initiate projects to institute change
Project plan execution
Act as the primary liaison between Walgreens loyalty team, internal teams and vendors to execute tri-party loyalty platform integration
Serve as subject matter expert for supplier interfaces and platform marketing tools
Ensure rewards capabilities properly functioning and make recommendations for future capabilities based on instore and world campaigns
Support Contact Strategies and Lifecycle / Acquisition Offers to support both PLCC and Cobrand
Provide competitive intelligence and global best practices around loyalty engagement in the financial services and retail spaces
Share responsibility for achieving key portfolio performance metrics including Net Credit Sales, New Applications/Accounts, Net Income & ROI
Engage in the development of marketing plans with Marketing, Acquisitions, Digital, and Lifecycle Leaders.
Ensure compliance with all internal & external legal and regulatory requirements (3rd Party Attestation. OPC Certification)
Partner strategically and operationally with Lifecycle Leader, Digital Leader and Acquisition Leader.
Perform other duties and/or special projects as assigned, including strategy development and/or execution to support other channels as needed.
Bachelor's degree or, in lieu of degree, a high school diploma/GED and 9+ years of loyalty marketing within a multi-channel financial services or loyalty company.
5+ years of progressive experience in a loyalty marketing, product management or digital customer experience role at multi-product/multi-channel financial services or loyalty company
5+ years of experience in loyalty, CRM, or other data driven ways to engage with customers at a retailer or in a consulting firm with strong experience in transforming loyalty
Ability to travel as needed (~10%).
Demonstrated client management interpersonal skills and experience
Strong process and project management skills with successful experience influencing and leading cross functional teams, both internally and externally
Strong PC proficiency (MS Office Suite) or comparable software applications
Customer oriented roles within Financial services / Retail / Consumer Packaged Goods / High Tech industry experience
Strong leadership and problem-solving skills and ability to manage multiple projects and priorities
Self-starter with experience leveraging analytic and VOC tools to quickly identify areas of significant opportunity
You must be 18 years or older
You must have a high school diploma or equivalent
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).
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Job Description:
Role Summary/Purpose:
Lead the loyalty strategy for the Walgreens program. This role is responsible for developing and managing loyalty strategies and capabilities, including but not limited to, coordination with Walgreens loyalty service providers, leveraging loyalty platforms and customer relationship marketing (CRM), and strategic and operational oversight of earning and redemption of rewards. To accomplish this, this role must demonstrate loyalty systems expertise, retail sales and operations mindset, strong project management skills and marketing experience (including but not limited to digital, field sales, branding, acquisition, lifecycle, and retention).
We’re proud to offer you choice and flexibility. You have the option to be remote, and work from home, or come into one of our offices. You may be occasionally requested to commute to our nearest office for in person engagement activities such as team meetings, training and culture events.
Essential Responsibilities:
Value Prop Evolution
Qualifications/Requirements:
Desired Characteristics:
Grade/Level: 12
The salary range for this position is 110,000.00 - 185,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
Eligibility Requirements:
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Our Commitment:
When you join us, you’ll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard—but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we’re building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+, with more than 60% of our workforce engaged, you’ll find community to connect with an opportunity to go beyond your passions.
This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.
Reasonable Accommodation Notice:
Job Family Group:
MarketingAbout the company
Synchrony Financial is a consumer financial services company headquartered in Stamford, Connecticut, United States.
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