Early Warning®
VP, Zelle Marketing
This job is now closed
Job Description
- Req#: REQ2024496
Provides effective leadership in developing highly engaged, high-performance Teams.
Support the company’s commitment to risk management and protecting the integrity and confidentiality of systems and data.
Education and experience typically obtained through completion of a bachelor's degree in Business Administration, Marketing or related field
Marketing thought leader with demonstrated success in leading and managing cross-functional teams and agencies.
15 or more years of marketing or related experience with consumer brands and B2B2C brands.
Proven ability to persuade and sell strategic recommendations to senior stakeholders; experience managing diverse stakeholder feedback and negotiating to successful outcomes.
Strong record of success in developing and executing marketing strategies and building customer and partner relationships
Prior experience working for a company with a strong, premium brand and a distinct culture.
Innovative and creative thinker, with a track record for translating strategic thinking into actionable and measurable plans, clear KPIs and business results.
Background and drug screen
Additional related education and experience preferred.
Experience bringing new payments services and products to market, ideally in p2p and payments spaces.
Proven ability to drive consensus across diverse groups, with strong influencing skills.
Deep expertise in leading and managing creative brand and media agencies.
Experience developing and implementing customer/partner trial and usage campaigns that lead to significant business outcomes.
Experience working in highly regulated industries and/or for a high-growth organization is a plus.
At Early Warning, we’ve powered and protected the U.S. financial system for over thirty years with cutting-edge solutions like Zelle®, Paze℠, and so much more. As a trusted name in payments, we partner with thousands of institutions to increase access to financial services and protect transactions for hundreds of millions of consumers and small businesses.
Positions located in Scottsdale, San Francisco, Chicago, or New York follow a hybrid work model to allow for a more collaborative working environment.
Candidates responding to this posting must independently possess the eligibility to work in the United States, for any employer, at the date of hire. This position is ineligible for employment Visa sponsorship.
Overall Purpose
As the VP of Zelle® marketing, drives awareness and demand for Zelle® with consumers and banks while also driving our consumer education initiatives. This well-rounded payments marketing expert will be responsible for all aspects of marketing including brand marketing, product marketing, partner marketing, communications and corresponding campaigns across paid, owned and social media. This role will set the vision, tone, performance and culture for the Zelle® marketing team and partners closely with Product, Sales, Finance, Legal, Communications as well as external agencies and financial institutions. This position reports directly to the CMO with a dotted line to the Zelle® General Manager and is based in New York City.
Essential Functions
Product Marketing: Partners closely with product organization to advance and launch new services and segments within the Zelle® brand framework. Develops and implements go-to-market plans for new product launches and customer segments. Creates compelling product positioning and value propositions based on findings and learnings from consumer research. Creates sales and marketing materials to be leveraged by Early Warning and our network of over 2000 banks and credit unions.
Bank Channel Marketing : Develops and executes strategic marketing plans that drive consumer metrics across bank channels with a big focus on consumer usage and activating new segments. Leads bank customer forums to share best practices and strategies. Establishes and maintains strong relationships with key stakeholders within bank channels.
Brand Marketing: Develops and implements compelling brand marketing strategies to increase brand consideration, usage, and trust. Oversees the creation and management of brand assets, ensuring consistency across all channels and touchpoints, inclusive of bank channels. Drives advances in marketing measurement and ROI. Conducts market research to identify trends, consumer insights, and competitive landscape to inform brand strategy.
Consumer Education: Designs and implements consumer education programs to increase awareness and understanding of our products and how to prevent fraud and scams. Partners with key entities to advance our educational content and inform consumers at scale.
Minimum Qualifications
Preferred Qualifications
Physical Requirements
Early Warning works together in a highly collaborative office environment. Working conditions consist of a normal office environment. Work is primarily sedentary and requires extensive use of a computer and involves sitting for periods of approximately four hours. Work may require occasional standing, walking, kneeling, and reaching. Must be able to lift 10 pounds occasionally and/or negligible amount of force frequently. Requires visual acuity and dexterity to view, prepare, and manipulate documents and office equipment including personal computers. Requires the ability to communicate with internal and/or external customers.
Employee must be able to perform essential functions and physical requirements of position with or without reasonable accommodation.
Candidates responding to this posting must independently possess the eligibility to work in the United States at the date of hire.
The pay scale for this position in:
New York, NY in USD per year is: $270,000 - $300,000.
This pay scale is subject to change and is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific candidate, which is always dependent on legitimate factors considered at the time of job offer. Early Warning Services takes into consideration a variety of factors when determining a competitive salary offer, including, but not limited to, the job scope, market rates and geographic location of a position, candidate’s education, experience, training, and specialized skills or certification(s) in relation to the job requirements and compared with internal equity (peers). The business actively supports and reviews wage equity to ensure that pay decisions are not based on gender, race, national origin, or any other protected classes.
Additionally, candidates are eligible for a discretionary bonus, and benefits.
Some of the Ways We Prioritize Your Health and Happiness
· Healthcare Coverage – Competitive medical (PPO/HDHP), dental, and vision plans as well as company contributions to your Health Savings Account (HSA) or pre-tax savings through flexible spending accounts (FSA) for commuting, health & dependent care expenses.
· 401(k) Retirement Plan – Featuring a 100% Company Safe Harbor Match on your first 6% deferral immediately upon eligibility.
· Paid Time Off – Unlimited Time Off for Exempt (salaried) employees, as well as generous PTO for Non-Exempt (hourly) employees, plus 11 paid company holidays and a paid volunteer day.
· 12 weeks of Paid Parental Leave
· Maven Family Planning – provides support through your Parenting journey including egg freezing, fertility, adoption, surrogacy, pregnancy, postpartum, early pediatrics, and returning to work.
And SO much more! We continue to enhance our program, so be sure to check our Benefits page here for the latest. Our team can share more during the interview process!
Early Warning Services, LLC (“Early Warning”) considers for employment, hires, retains and promotes qualified candidates on the basis of ability, potential, and valid qualifications without regard to race, religious creed, religion, color, sex, sexual orientation, genetic information, gender, gender identity, gender expression, age, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law, and as such affirms in policy and practice to support and promote equal employment opportunity and affirmative action, in accordance with all applicable federal, state, and municipal laws. The company also prohibits discrimination on other bases such as medical condition, marital status or any other factor that is irrelevant to the performance of our employees.
About the company
For almost 3 decades, our identity, authentication and payment solutions have empowered financial institutions to make decisions, make payments & prevent fraud.