• Job Description

  Req#: 25-04135

  JOB TITLE: Senior Digital Marketing Manager, Web Experience Transformation
  LOCATION: Pleasanton, CA (50% onsite)
  DURATION: Through 1/31/26
  RATE RANGE: $75-$80/hr

  **TOP 3 SKILLS:**

  1. 8+ years of experience in digital marketing or website management, with a strong focus on website development and optimization
  2. Hands-on experience working with enterprise-level Content Management Sytems
  3. Proven experience managing web transformation projects or significant website redesigns

  POSITION SUMMARY:

  About the Team

  This contractor position is on our client's Global Digital Marketing team and will play a significant role in the mission to drive personalized and connected experiences that engage audiences and accelerate business outcomes. This role and the team are in the broader Global Field & Go to Market team who drive integrated marketing plans to generate demand in the markets we serve across the globe.

  This team fuels growth by delivering impactful web experiences that differentiate us to our global audiences and demonstrate how they can gain competitive advantage in a changing world. The team is thinking bigger and bolder than ever before, fostering a higher tolerance for risk, to support building higher levels of brand equity and reputation to achieve greater lead attainment for sales.

  About the Role

  We are seeking a dynamic and results-oriented Senior Digital Marketing Manager to spearhead key web transformation programs for our client's website. This pivotal role will be instrumental in creating a more engaging, personalized, and effective digital experience for our global audience. The ideal candidate is naturally curious and resourceful, has strong technical and project management skills, understands B2B website best practices, Adobe Experience Manager (AEM), and digital analytics. This role involves collaborating with various teams to optimize the website and utilize data, AI/ML, and personalization to drive demand.

  RESPONSIBILITIES:

  Web Transformation Program Management:

  • Lead and manage multiple web transformation initiatives aimed at enhancing the user experience and driving key business objectives on the website.
  • Define project scope, use cases, business impact, timelines, and understand resource allocation in collaboration with cross-functional teams (e.g., web development, design, content, UX, web production) to refine or develop new AEM components or other web technologies.
  • Develop and maintain detailed project plans, track progress, and proactively identify and mitigate risks and issues.
  • Ensure effective communication and collaboration across all stakeholders, such as Digital Marketing Managers, UX designers, SEO specialists, web developers, and other marketing team members, throughout the project lifecycle.
  • Support the optimization team in identifying new use cases for personalization and A/B testing to improve website content, layout, and functionality for improved conversion rates and engagement.

  Website Audit & Analysis:

  • Analyze website data (using tools like Adobe Analytics and ContentSquare) to understand user behavior , identify pain points, and uncover opportunities for optimization.
  • Support comprehensive website audits to identify areas for improvement in terms of user experience, content effectiveness, technical performance, and SEO.
  • Translate audit findings and data insights into actionable recommendations.
  • Leverage analytics and usability findings to identify and prioritize testing and optimization opportunities.

  Data-Driven Focus:

  • Develop a prioritized roadmap of high-impact digital capabilities that leverage customer and prospect data to drive demand generation.
  • Analyze and validate the return on investment (ROI) of new capabilities by evaluating use cases, conducting feasibility assessments, and projecting business impact.
  • Monitor lagging and leading indicators of key performance indicators (KPIs) measuring effectiveness of new capabilities, report on their impact, and continuously challenge the status quo by taking performance to new levels.

  Driving Innovation and Change:

  • Prepare materials and communications to guide marketing teams through innovation, change management, and rapid adoption of new ways of working, while showcasing business impact.
  • Evangelize the impact of new digital capabilities through internal Slack updates, newsletters, and training.
  • Stay informed about the latest web technologies, digital marketing trends, and AEM best practices.

  QUALIFICATIONS:

  Basic Qualifications

  • Minimum of 8 years of experience in digital marketing or website management, with a strong focus on website development and optimization.
  • Proven experience managing web transformation projects or significant website redesigns.
  • Hands-on experience working with enterprise-level Content Management Sytems (CMS), with a strong preference for experience with Adobe Experience Manager (AEM).
  • Solid understanding of website analytics platforms (e.g., Adobe Analytics, Google Analytics) and the ability to interpret data to drive decisions.
  • Strong project management skills and experience using project management methodologies and tools.
  • Excellent analytical, problem-solving, and decision-making skills.
  • Strong technical aptitude and the ability to understand and communicate technical concepts to non-technical audiences.
  • Excellent written and verbal communication and presentation skills.
  • Ability to thrive in a fast-paced, collaborative environment.

  Preferred Qualifications

  • Knowledge of SEO principles and their application to website development.
  • Familiarity with UX/UI design principles and best practices.
  • Experience with personalization technologies and strategies.

  IND123

• About the company

  Ursus is a minority owned business designed and built to deliver a better staffing experience to Global 1000 and startup companies alike. We pride ourselves in seeking to understand the needs of our clients first; responding with relentless attent...

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