Position Snapshot
Location: Petaling Jaya, Selangor, MY
Company: Nestlé Malaysia (MILO)
Full-time
Bachelor’s Degree
3+ years of experience

Position Summary
Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are ahuman environment – passionate people driven by the purpose of enhancing the quality of life and contributing to ahealthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with theopportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged togrow not only as professionals, but also as people.

We are looking for an Assistant Brand Manager to delight target consumers, build a strong brand and generate strong brandbuilding results through active planning and implementation of initiatives to grow market share and category for theassigned category portfolio.

A day in the life of...

• Be an integral part of the core business team contributing to the development of the business strategy, and implementation of brand marketing actions.
• Develops and updates consumer portrait, understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers.
• Contributes to the development of OBIs and Big Ideas, engagement strategies and creates attractive and rewarding brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted NHW leader.
• Develops and updates consumer portrait, consumer engagement funnel for her/his brand.
• Responsible in managing PFME budget. Ensure effective and transparent use of PFME.
• Responsible to ensure optimum communication with Sales and CCSD in order to develop an integrated approach to execute plans.
• Assess market research/survey results, monitor competitor movements, analyse market trends, propose relevant strategies and action plans.
• Ensure adherence to Nestle Quality, Legal, Regulatory & RIPA guidelines.
• Responsible to maintain brand equity to support the execution of brand objectives.
• Drive and maintain brand equity to support the execution of brand objectives.
• Innovation and renovation activities of total product category
  a) Execute innovation / renovation projects from product design to actual launch
  b) Co-ordinate the Cross Functional team effort to plan and deliver innovation / renovation initiative
  c) Execute product development initiatives:
  - Conduct market studies to validate new product development
  - Special product development for customers

What will make you successful

• 3+ years of experience and strong functional skill in consumer and/or brand marketing.
• Brand Marketing experience with success record in building brands based on consumer insights.

We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.