Kaplan International Languages
Associate Director of Marketing - North America
This job is now closed
Job Description
- Req#: JR252275
Employer Industry: Higher Education Marketing
Why consider this job opportunity:
- Opportunity to lead the marketing strategy for North America, impacting student recruitment and university partnerships
- Competitive salary with additional bonus eligibility
- Flexible remote work environment with the potential for in-person collaboration
- Focus on professional development and fostering a culture of innovation within the marketing team
- Collaborate with a diverse, global team dedicated to supporting international students' educational success
- Engage in a mission-driven organization that values wellbeing, inclusion, and community
What to Expect (Job Responsibilities):
- Lead the North America marketing strategy, including annual planning and budget oversight
- Oversee the execution and optimization of marketing campaigns across multiple channels
- Develop and deliver a strong agent marketing strategy to enhance engagement and visibility
- Manage the NA Product Marketing Manager and develop tailored value propositions for regional audiences
- Provide performance reporting and insights to support enrollment and revenue goals
What is Required (Qualifications):
- Experience leading marketing strategy and execution in a regional or multi-market context
- Proven success managing end-to-end campaigns across digital, CRM, and offline channels
- Strong analytical skills with experience using data and insights to drive performance
- Solid understanding of U.S. and/or Canadian higher education or international education sectors
- Experience managing and developing marketing teams while influencing cross-functional stakeholders
How to Stand Out (Preferred Qualifications):
- Experience with agent or B2B marketing
- Familiarity with GenAI workflows and marketing automation
- Experience working within evolving organizational environments
#HigherEducation #MarketingLeadership #RemoteWork #CareerOpportunity #DiversityAndInclusion
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We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer.About the company
Kaplan International Languages is a division of education company Kaplan Inc.,
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