Rocky Brands
Associate Ecommerce Manager - Georgia
This job is now closed
Job Description
- Req#: ASSOC002568
- Manage a rapidly growing direct-to-consumer ecommerce website(s) by collaborating with the greater ecomm and brand teams to maximize the online shopping experience.
- Create compelling content, optimize site merchandising, execute user experience enhancements, conduct reporting and actively project manage related activities.
- Work closely with Customer Service team leads to communicate new product launches, and promotional activities.
- Assist in coordination of third-party drop-ship function.
- Partner with third party vendors and agencies to maintain, update, and optimize both the front and back-end of the ecommerce site.
- Assist in development of seasonal and yearly ecommerce calendars in alignment with overall brand initiatives.
- Load products, optimize PDPs, collaborate with marketing and execute all general day-to-day ecommerce activities.
- Assist with non-ecommerce specific marketing and brand building activities as required
- Analyze site performance metrics and user behavior to inform optimization efforts and support data-driven decision making
- Manage ecommerce-related projects from conception to execution, ensuring timely and effective delivery of initiatives
- Bachelor’s degree (Preference in Marketing/Analytics/Business Management).
- A minimum of 2 years in a product-based ecommerce environment.
- Understanding of ecommerce KPIs and what drives the metrics.
- Experience working in ecommerce or digital marketing, experience in the footwear or apparel industry is preferable.
- Knowledge of the work, hunt, farm/ranch, fishing and/or outdoor markets preferred but not required.
- Experience with email marketing systems.
- Experience with Demandware/SF Commerce Cloud/Shopify
- Experience with Google Analytics and knowledge of how to action on platform insights.
- Project management experience.
- Strong communication and presentation skills.
Rocky Brands, Inc. is a leading designer, manufacturer and marketer of premium quality footwear and apparel marketed under a portfolio of well-recognized brand names. The Associate Ecommerce Manager is responsible for the planning, execution, analysis and reporting of a rapidly growing direct-to-consumer ecommerce site(s) in an effort to drive revenue through compelling product and brand storytelling and capture maximum margin through smart merchandising and efficient operations.
Essential Duties and ResponsibilitiesQualifications
Additional Candidate Qualifications:
Interest in and passion for the footwear and retail industry.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.About the company
Rocky Brands, Inc., formerly known as Rocky Shoes & Boots, Inc.,
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