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B2B Performance Marketing Specialist
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Job Description
- Req#: 25-10249
Employer Industry: Digital Marketing
Why consider this job opportunity:
- Pay rate of $52.81 per hour
- Opportunity to work in a hybrid environment, combining remote and in-office work
- Chance to lead and optimize paid media strategies across various platforms
- Collaborate with cross-functional teams and stakeholders to drive business success
- Engage in a fast-paced environment with opportunities for continuous improvement and innovation
What to Expect (Job Responsibilities):
- Develop and drive overall paid search, programmatic display, and social media strategies
- Manage day-to-day campaign optimizations, including bid adjustments and creative iterations
- Deliver regular performance reports to inform future marketing strategies
- Support the Marketing Manager with data analysis and actionable insights for various business units
- Build and maintain strong relationships with search engine representatives for performance insights
What is Required (Qualifications):
- 3-5 years of experience in enterprise-level B2B marketing with a focus on search, display, and social platforms
- Extensive hands-on experience with Google Ads and Microsoft/Bing Ads
- Proficiency in web analytics tools and bid optimization platforms
- Strong analytical skills with the ability to manage and organize data effectively
- Excellent written and verbal communication skills
How to Stand Out (Preferred Qualifications):
- Hands-on experience with DV360, Adobe AdCloud Display, YouTube, and Meta
- Proven track record of managing global campaigns with measurable results
- Experience in creating and executing advanced media plans and strategies
#DigitalMarketing #B2BMarketing #PerformanceMarketing #HybridWork #CampaignManagement
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