AkzoNobel
Brand Activation Manager - Dulux Professional
This job is now closed
Job Description
- Req#: 34308
- Manage all activities (eg. TV / program sponsorship, opinion leaders, non-corporate etc). Support the adaptation and local activation of the Colour of the Year.
- Identify and collaborate with the right agency partners.
- Direct the content development and design in accordance with guidelines.
- If using endorsers/spokespeople, select those who have the image and capability to help build Dulux colour leadership and brand image as colour expert/authority.
- Manage the execution to deliver quality and optimum reach; ensure implementation alignment of the content amongst the commercial team.
- Evaluate key activities; identify learning and implement them for further improvement.
- Support Head of Marketing as the country brand champion to ensure brand alignment, consistent branding and brand experience across all touchpoints.
- Support Head of Marketing in the deployment and implementation of agreed activities
- Set and maintain standards per the product specifications for the category, including responding to competitive pressures, eg, product benchmarking, and market feedback eg., quality complaints
- Minimum of 5 years in a marketing role, with at least 3 years in brand management (required)
- Work Scope –local marketing experience with ability to work with regional counterparts.
- Comfortable to work with external customers
- Comfortable to work with numbers (for product analysis)
- Preferably from a multinational organization (regional or global presence)
- Proficient in English
We supply the sustainable and innovative paints and coatings that our customers, communities – and the environment – are increasingly relying on. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We’re active in more than 150 countries and have set our sights on becoming the global industry leader. It’s what you’d expect from a pioneering paints company that’s committed to science-based targets and is taking genuine action to address globally relevant challenges and protect future generations.
For more information please visit www.akzonobel.com.
© 2023 Akzo Nobel N.V. All rights reserved.
Job Description
Experience
At AkzoNobel we are highly committed to ensuring an inclusive and respectful workplace where all employees can be their best self. We strive to embrace diversity in a context of tolerance. Our talent acquisition process plays an integral part in this journey, as setting the foundations for a diverse environment. For this reason we train and educate on the implications of our Unconscious Bias in order for our TA and hiring managers to be mindful of them and take corrective actions when applicable. In our organization, all qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.
Requisition ID: 34308
- Manage all activities (eg. TV / program sponsorship, opinion leaders, non-corporate etc). Support the adaptation and local activation of the Colour of the Year.
About the company
Akzo Nobel NV, trading as AkzoNobel, is a Dutch multinational company which creates paints and performance coatings for both industry and consumers worldwide.
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