• Job Description

  Req#: 811978

  At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

  Brand Manager, eCommerce

  YOUR TASKS AND RESPONSIBILITIES

  The primary responsibilities of this role, Brand Manager, eCommerce , are to:

  • Create category and brand strategies for ecommerce that drive share gains;
  • Develop assortment strategy in partnership with commercial strategy group;
  • Contribute to defining the future ecommerce strategy for Bayer Consumer Health, including identification of key capability advancements that need to be made to win;
  • Actively monitor and learn from competitive activity and actions and partner closely with brand to mitigate competitive risks, business delivery and growth;
  • Manage business delivery and reporting in support of Upper Respiratory Pod including monthly business health reporting to UR GM (General Manager);
  • Partner with field sales at Amazon and beyond to deliver upon eCommerce quota and growth agreements;
  • Identify critical brands and SKUs to maintain eCommerce growth;
  • Develop the assortment, content, and media strategies and partner with the brand, customer, and media teams to execute, inclusive of media plan and creative development;
  • Create and maintain eCommerce promotional calendars;
  • Participate in brand planning as eCommerce expert and eCommerce sales planning as brand expert;
  • Work with media team to activate Search for retail media platforms inclusive of Key Performance Indicators (KPIs) and Strategies, LMR (Legal, Medical, Regulatory), Brand Stores, retail health, new item launches and external media;
  • Utilize Profit Return of Investment (ROI) model to justify current investment and secure incremental investment; Digital Shelf;
  • Drive discoverability and visibility via optimized consumer experience through content, ratings and reviews, taxonomy, etc. to deliver best in class digital shelf;
  • Manage content briefs and specialized eCommerce content suppliers: Oliver and Bayer Global Business Services offshore support team;
  • Map out a plan to deliver 95% digital shelf content score;
  • Identify test and learn opportunities to improve conversion;
  • Responsible for the development and coaching, and setting workplans and goals for analyst;
  • Set direction for offshore eCommerce content support team in offshore support team;
  • Upskill and develop marketing understanding of eCommerce to raise eCommerce IQ;
  • Collaborate with Global partners to garner support for new capabilities and initiatives;
  • This role will have a direct report.

  WHO YOU ARE

  Your success will be driven by your demonstration of our life values, more specifically related to this position, Bayer seeks an incumbent who possesses the following:

  Required qualifications:

  • Bachelor’s degree or equivalent experience;
  • Teamwork, develop relationships, strong written and verbal communication, ability to influence, analytical, problem solving, and ability to prioritize;
  • Customer focus, drive results and manage complexity;
  • Courage, drive vision and purpose, manage ambiguity, cultivate innovation and business insights;
  • Financial acumen and drive stakeholder engagement.

  Preferred qualifications:

  • At least six years of progressive Sales Strategy, Trade Marketing, Brand Marketing or Shopper Research experience in the consumer-packaged goods industry, Ecommerce industry or related experience, or equivalent combination of education and/or experience.

  #LI-AMSUS

  YOUR APPLICATION

  Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer. To all recruitment agencies: Bayer does not accept unsolicited third party resumes. Bayer is an Equal Opportunity Employer/Disabled/Veterans Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
  Bayer is an E-Verify Employer.
  Location:	United States : New Jersey : Whippany
  Division:	Consumer Health
  Reference Code:	811978

  Contact Us
  Email:	hrop_usa@bayer.com

• About the company

  Bayer AG is a German multinational pharmaceutical and life sciences company and one of the largest pharmaceutical companies in the world.

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