• Job Description

  Req#: R1062819
  The purpose of this role is to work with the business and associated teams to craft new solutions using Adobe Campaign, Redpoint or Unica. This role serves as a subject matter expert on campaigns and campaign platforms, and provides guidance and oversight to other campaign resources. This role is able to provide direction and guidance on integration of marketing technologies and tools.
  Job Title:
  Campaign Platform Lead
  Job Description:
  Must Have Skills:
  • Direct Mail
  • Email Marketing
  • Customer Journey Orchestration
  • Cross Channel Marketing
  • Offer Management
  • Segmentation and Targeting
  • Understanding of the campaign process, as well as supporting processes and is particularly skilled at managing the process
  • Adobe Campaign
  • RedPoint
  • IBM Unica
  Good to have Skills:
  • Work Queue management software (Team Track, Jira, etc.)
  • File management tools (PGP, Text Editors, CuteFTP, FileZilla, etc.)
  • SQL for data analysis leveraging SQL Server, Teradata, Redshift, etc
  • Ability to decipher campaign logic and deconstruct rules into business language
  • Other campaign tools including Salesforce, other Adobe modules, etc
  • Other coding languages a plus: HTML/XML, JavaScript, JSON
  • Email Development a plus
  Key Responsibilities:
  • Work with development, deployment, and production areas of the business to craft new solutions using campaign management tools (such as: Adobe Campaign, RedPoint, Unica).
  • Capable of completing campaign activities individually and as part of a larger team adhering to the campaign build schedule
  • Take direction and collaborate with the Lead Developer and/or Architect to ensure requirements are clear and schedules are aligned
  • Validate campaign requirements and gain clear understanding of the business needs required for the development
  • Operate as a key team member working side by side with other developers to build campaigns
  • Perform and assist other developers with campaign validation and QA of the campaigns built from start to end.
  • Adhere to campaign-build timelines and escalate issues as soon as they arise
  • Track and monitor campaign build timelines based on client requirements, resolve issues with the builds, and report status, to the lead developer and others, in a timely manner
  • Ability to troubleshoot and respond to internal requests for assistance concerning deployed campaign platforms within our production organization, when requested.
  Location:
  DGS India - Gurugram - Golf View Corporate Towers
  Brand:
  Merkle
  Time Type:
  Full time
  Contract Type:
  Permanent

• About the company

  Dentsu Aegis Network Ltd. is a multinational media and digital marketing communications company headquartered in London, United Kingdom, and a wholly owned subsidiary of the Japanese advertising and public relations firm Dentsu.

Notice