• Job Description

  Req#: R-331015

  Become a part of our caring community and help us put health first
  

  The Manager, Career Marketing plans and organizes marketing and sales programs. Sets the vision and direction for the marketing teams, ensuring The Manager, Career Marketing is an experienced marketing professional, reporting directly to the Career Channel AVP, and managing a team of Career Marketing Executives and their activities. Their duties include setting the vision and direction for the marketing teams, ensuring alignment with the Career channel’s goals and objectives, and motivating, guiding, and supporting the marketing executives. CME leaders will work closely with the Sales Performance team to ensure that marketing activities directly contribute to lead-generation and enrollment objectives.

  Typical duties and responsibilities of this role include:

  • Establish and maintain the team’s marketing budget and guide the allocation of resources across different channels, events, initiatives, etc.
  • Evaluate and optimize the performance of the marketing executives using various established and new metrics and feedback mechanisms
  • Mentor, coach, and develop the Career marketing team, fostering a culture of collaboration, innovation, and outcome-driven performance
  • Guide the marketing team to identify new opportunities and trends in the market and changes to customer segments to adapt marketing activities/tactics
  • Build and maintain strong relationships with key stakeholders, such as Sales Directors, segment product & marketing teams, providers, community organizations, etc. to ensure effective communication and coordination with marketing executives
  • Ensure that CMEs monitor & measure the performance and impact of marketing campaigns and initiatives using various metrics and tools, such as response rates, lead generation, conversion rates, retention rates, ROI, etc.
  • Report and communicate marketing results and insights to senior management and other relevant parties, and provide recommendations for improvement and optimization
  • Identify and promote best practices within, and between, marketing teams and ensure that they’re promptly scaled and adopted across all markets

  
  Use your skills to make an impact
  

  Required Qualifications

  • Must be willing to travel 70% of the time
  • Extensive experience in marketing, preferably in the health care and/or insurance industry
  • Exceptional leadership and management skills, and the ability to inspire and motivate a team of marketing professionals
  • Excellent verbal and written communication skills in English and other languages as required
  • Outstanding analytical skills, and the ability to use data and insights to drive marketing decision-making and actions
  • Creative and innovative mindset, and the ability to guide the development and execution of impactful and effective marketing campaigns and events

  Preferred Qualifications

  • A bachelor’s degree in marketing, business, communication, or a related field or equivalent experience
  • Proficiency in various marketing tools and platforms
  • Knowledge of the Medicare Advantage market, products, regulations, and compliance standards

  Additional Information

  Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website.

  As part of our hiring process for this opportunity, we will be using an interviewing technology called Modern Hire to enhance our hiring and decision-making ability. Modern Hire allows us to quickly connect and gain valuable information from you pertaining to your relevant skills and experience at a time that is best for your schedule.

  Scheduled Weekly Hours

  40

  Pay Range

  The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay decisions will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

  
  

  $82,600 - $113,500 per year

  
  

  Description of Benefits

  Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

  
  About us
  

  Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

  
  Equal Opportunity Employer

  It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or because he or she is a protected veteran. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.

• About the company

  Humana looks at every facet of your life and works with you to create a path to health that fits your unique needs

Notice