• Job Description

  Req#: 10024635

  Adjunct Faculty

  Consumer Behavior and Brand Management

  Department of Marketing, Management, and Health Care Administration

  UMGC Stateside

  Location: Stateside Remote

  University of Maryland Global Campus (UMGC) seeks adjunct faculty to teach remotely in the Marketing Program. Specifically, we are seeking faculty in the following course(s):

  Consumer Behavior and Customer Relationship Management (MRKT 602):

  A study of the consumer decision-making process, including problem identification, information research, evaluation of alternatives, purchase, and post-purchase assessment. Discussion covers the ways perception, motivation, and learning shape consumer choices and the role of digital media and technology in shaping contemporary consumer behavior. Topics include the fundamental concepts and principles of customer relationship management (CRM) and ways to measure and improve customer satisfaction and loyalty through various CRM strategies and techniques. Focus is on how to build customer relationships and business processes through effective CRM strategy development and execution.

  Brand Management and Integrated Marketing Communication (MRKT 603):

  A study of the role and importance of brands in marketing strategy. Discussion covers the fundamentals of developing a comprehensive brand strategy that aligns with the organization's goals and target audience. Topics include strategies to enhance, protect, and measure brand equity and the role of digital marketing and social media in brand management. The integration of marketing communication strategies to coordinate the marketing mix's components and achieve harmony in messages to customers and other stakeholders is also covered, as are ways to build, maintain, and enhance brand identity and equity through integrated communications efforts.

  Required Education and Experience

  • Terminal degree in Marketing or related field from an accredited institution of higher learning.

  • Experience teaching adult learners online and in higher education is strongly preferred.

  • Experience in teaching digital marketing is required.

  • This position is primarily to teach remotely.

  Materials Needed for Submission

  • Resume / Curriculum Vitae

  • Cover Letter highly preferred

  • If selected, candidates with international degrees may be required to submit translation / degree evaluation from a NACES approved member

  The Adjunct Faculty Role at UMGC

  UMGC is committed to helping students achieve success not only with us, but also in their professional fields. As a result, we actively seek faculty members who are scholar-practitioners: professionals who are actively and successfully engaged in their field who additionally wish to help the next generation of professionals grow in their knowledge and expertise through education.

  Your role as an adjunct faculty member will be to:

  • Actively engage students through frequent interaction that motivates them to succeed and conveys a genuine energy and enthusiasm for their learning

  • Guide students in active collaboration and the application of their learning in problem- and project-based learning demonstrations

  • Provide rich and regular constructive feedback, utilizing rubrics effectively for the assessment of student work, and acknowledging student accomplishments

  • Demonstrate relevant and current subject-matter expertise, and help students connect concepts across their academic program

  • Provide feedback to your program chair on possible curricular improvements

  Faculty Training at UMGC

  We are committed to your professional success at UMGC. Each new faculty member is required to successfully complete our online two-week new faculty orientation, FacDev 411, as a condition of hire.

  Position Available and will Remain Open until Filled

  Salary Commensurate with Experience

  All submissions should include a cover letter and resume.

  The University of Maryland Global Campus (UMGC) is an equal opportunity employer and complies with all applicable federal and state laws regarding nondiscrimination. UMGC is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, ancestry, political affiliation or veteran status in employment, educational programs and activities, and admissions.

  Workplace Accommodations:

  The University of Maryland Global Campus Global Campus (UMGC) is committed to creating and maintaining a welcoming and inclusive working environment for people of all abilities. UMGC is dedicated to the principle that no qualified individual with a disability shall, based on disability, be excluded from participation in or be denied the benefits of the services, programs, or activities of the University, or be subjected to discrimination. For information about UMGC’s Reasonable Workplace Accommodation Policy or to request an accommodation, applicants/candidates can contact Employee Accommodations via email at employee-accommodations@umgc.edu .

  Benefits Package Highlights:

  • Health Coverage: Access to health care, medical with vision, dental, and prescription plans for both individuals and families, effective from the 1st of the month following your hire date. NOTE: Adjuncts are not eligible for the State of Maryland subsidized rates. Adjuncts would be responsible for the total cost if enrolled.
  • Insurance Options: Term Life Insurance and Accidental Death and Dismemberment Insurance.
  • Supplemental Retirement Plans: include 401(k), 403(b), 457(b), and various Roth options. The university does not provide matching funds.

  For additional information please see: SS Adjunct Faculty_2020.pdf (umgc.edu)

  Hiring Range by Rank and Degree:

  Instructor: No Terminal Degree: Step 1 $806 - Step 11 $1,050 per credit hour

  Assistant Adjunct Professor: No Terminal Degree Step 1 $877 - Step 11 $1,127 per credit hour

  Assistant Adjunct Professor: Terminal Degree Step 1 $1,023 - Step 11 $1,288 per credit hour

  Associate Adjunct Professor: No Terminal Degree Step 1 $947 - Step 11 $1,205 per credit hour

  Associate Adjunct Professor: Terminal Degree Step 1 $1,202 - Step 11 $1,483 per credit hour

  Adjunct Professor: No Terminal Degree Step 1 $1,023 - Step 11 $1,288 per credit hour

  Adjunct Professor: Terminal Degree Step 1 $1,347 - Step 11 $1,645 per credit hour

• About the company

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