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Contractor, Senior Digital Analyst
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Job Description
- Req#: DT1sb0PfAqvW
Employer Industry: Digital Marketing Agency
Why consider this job opportunity:
- Competitive compensation with opportunities for bonuses
- Opportunity for career advancement and growth within the organization
- Fully remote work option, allowing flexibility in your work environment
- Collaborative and innovative team culture
- Chance to work with major domestic and international brands, impacting their marketing strategies
What to Expect (Job Responsibilities):
- Perform strategic analyses of web, app, and marketing activity data to provide actionable recommendations
- Support Conversion Rate Optimization (CRO) and personalization strategies to enhance user experiences
- Collaborate with internal teams and client stakeholders to manage expectations and deliverables
- Develop and present insightful reports and interactive dashboards using data visualization tools
- Assist clients in utilizing their web analytics toolsets effectively and provide strategic recommendations
What is Required (Qualifications):
- Minimum of 7 years of progressive experience in Digital Analytics, with at least 4 years of hands-on experience in Adobe Analytics
- Exceptional written, verbal, and presentation skills, with a proven ability to create compelling data visualizations
- Experience with data visualization tools such as Looker Studio, PowerBI, and Tableau
- Demonstrated experience in supporting or leading Personalization and Conversion Rate Optimization (CRO) initiatives
- Above-average Excel skills, including proficiency with vlookups and indexing formulas
How to Stand Out (Preferred Qualifications):
- Previous media agency experience or similar reporting environment
- Experience applying artificial intelligence (AI) and machine learning (ML) concepts in digital analytics
- Familiarity with statistical modeling techniques in a marketing context
- Experience managing accounts and projects with competing priorities
- Knowledge of third-party competitive analysis tools such as SEMrush or Sensor Tower
#DigitalMarketing #Analytics #RemoteWork #CareerGrowth #PerformanceMarketing
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