Your Journey at Crowe Starts Here:

At Crowe, you have the opportunity to deliver innovative solutions to today’s complex business issues. Crowe’s accounting, consulting, and technology personnel are widely recognized for their in-depth expertise and understanding of sophisticated process frameworks and enabling technologies, along with their commitment to delivering measurable results that help clients build business value. Our focus on emerging technology solutions along with our commitment to internal career growth and exceptional client value has resulted in a firm that is routinely recognized as a “Best Place to Work.” We are 75 years strong and still growing. Come grow with us!

Job Description:

Conversion Rate Optimization (CRO) Specialist

Position Overview:

In alignment with our vision to build a world-class organization, we are in search of a seasoned CRO Specialist with proficiency in UX Research. Your primary role will be centered on enhancing our conversion rates, while your insights from user experience research will provide depth and direction to our CRO strategies. Your efforts will be pivotal in helping us connect with stakeholders in innovative, insightful, and impactful ways, informing our digital strategies for purpose-driven growth.

Key Responsibilities:

• Conversion Rate Optimization (CRO): Lead the design, implementation, and analysis of A/B and multivariate tests, underpinning our commitment to purpose-driven growth.

• UX Informed CRO: Leverage your UX research skills to gain deeper insights into user needs, behaviors, and motivations. Align these insights with CRO to provide a holistic and innovative stakeholder experience.

• Buyer Journey Analysis: Investigate the complete buyer journey, identify pain points, and craft strategies that both enhance user experience and optimize conversions.

• Team Collaboration: Mentor a UX researcher and UX architect, ensuring that our digital touchpoints cater to our users and robustly support the marketing missions of our global firms.

• Reporting & Communication: Consistently communicate your findings and test results to senior stakeholders, emphasizing our commitment to insightful and impactful communication.

• Continuous Learning: Remain updated on the newest industry trends, best practices, and emerging technologies in both CRO and UX fields.

Requirements:

• Bachelor's or Master's degree in Marketing, Digital Analytics, or a related field with CRO focus.

• Requires 6+ years of hands-on experience in CRO with an in-depth understanding of UX research.

• A minimum of 4 years’ mastery level proficiencies in CRO tools and platforms, with familiarity in UX research tools.

• Strong analytical skills, with proficiency in platforms like Google Analytics, Mixpanel.

• Exceptional verbal and written communication abilities.

Preferred Qualifications:

• Prior experience in the financial services domain.

• A record of using CRO to drive significant business growth with an understanding of how UX insights played a role.

• Familiarity with data visualization tools (e.g., Tableau).

• Familiarity in measurement and user research tools.

#LI-Hybrid

Our Benefits:

At Crowe, we know that great people are what makes a great firm. We value our people and offer employees a comprehensive benefits package. Learn more about what working at Crowe can mean for you!

How You Can Grow:

We will nurture your talent in an inclusive culture that values diversity. You will have the chance to meet on a consistent basis with your Career Coach that will guide you in your career goals and aspirations. Learn more about where talent can prosper!

More about Crowe:

Crowe (www.crowe.com) is one of the largest public accounting, consulting and technology firms in the United States. Crowe uses its deep industry expertise to provide audit services to public and private entities while also helping clients reach their goals with tax, advisory, risk and performance services. Crowe is recognized by many organizations as one of the country's best places to work. Crowe serves clients worldwide as an independent member of Crowe Global, one of the largest global accounting networks in the world. The network consists of more than 200 independent accounting and advisory services firms in more than 130 countries around the world.

Crowe LLP provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Crowe LLP does not accept unsolicited candidates, referrals or resumes from any staffing agency, recruiting service, sourcing entity or any other third-party paid service at any time. Any referrals, resumes or candidates submitted to Crowe, or any employee or owner of Crowe without a pre-existing agreement signed by both parties covering the submission will be considered the property of Crowe, and free of charge.