Finance of America
Copywriter Sr, Performance Creative
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Job Description
- Req#: COPYW006516
Employer Industry: Financial Services
Why consider this job opportunity:
- Salary up to $115,400
- Competitive benefits package including health, dental, vision, life insurance, and paid time-off
- 401(k) plan with employer match and Employee Stock Purchase Plan (ESPP)
- Opportunity for career advancement and growth within the organization
- Collaborative work environment focused on creativity and performance
- Work in a fast-paced setting, managing multiple campaigns and deadlines
What to Expect (Job Responsibilities):
- Write persuasive copy for paid social ads, search ads, display/affiliate assets, and streaming/CTV scripts
- Create strategic creative concepts and storyboards for video assets in collaboration with designers
- Review performance data to translate insights into new copy tests and messaging variants
- Build omni-channel copy frameworks to ensure consistent messaging across various platforms
- Run structured copy experiments to determine effective messaging and scale top performers
What is Required (Qualifications):
- Minimum of 5 years of experience writing for performance-marketing channels such as paid social, search, or streaming/CTV
- Strong writing, editing, and proofreading skills with portfolio samples in paid media/ad copy format
- Ability to collaborate cross-functionally with media buyers, designers, and analytics teams
- Familiarity with performance metrics and how copy influences them
- Bachelor's Degree in Marketing, English, Communications, Journalism, or a related field
How to Stand Out (Preferred Qualifications):
- Experience with generative AI or automation tools in copy production
- Comfortable adapting copy for multiple channels, formats, and audience segments
- Proven ability to manage high volumes of assets in a fast-paced environment
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"We prioritize candidate privacy and champion equal-opportunity employment. Central to our mission is our partnership with companies that share this commitment. We aim to foster a fair, transparent, and secure hiring environment for all. If you encounter any employer not adhering to these principles, please bring it to our attention immediately. We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer."About the company
Finance of America Companies provides a diverse selection of lending products and services that meet customers’ financial needs throughout each phase of their lives. From home loans and reverse mortgages, to commercial real estate loans, to student loa...
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