• Job Description

  Req#: 26-00099
  
  Title: Creative Director, Performance Marketing
  Location: Remote US
  Duration: Quarterly Extensions
  Compensation: $80-$110
  Work Requirements: US Citizen, GC Holders or Authorized to Work in the U.S.
  
  
  Overview
  
  We are seeking an exceptional advertising Creative Director with art direction expertise to drive the development of innovative, concept-driven performance campaigns that engage small and mid-size business audiences across multiple digital platforms. As a creative leader, you will be responsible for guiding external creative agencies and cross-functional teams to deliver high-impact, strategic work that drives revenue for the business.
  
  Key Responsibilities
  
  Develops and leads creative concepts for ongoing marketing campaigns, ensuring alignment with business objectives and brand strategy
  Excels in the ability to ideate, develop, and refine campaign ideas
  Leverages historical campaign performance and trends to inform future creative decisions
  Works with AI and GenAI tools for creative ideation and production
  Provides constructive guidance to external agencies and cross-functional teams to ensure high-quality creative output across on- and off-platform deliverables such as digital ads, websites, sales enablement materials
  Leads regular creative reviews and presentations to internal stakeholders, including senior leadership
  Sets the creative inputs across creative testing plans to optimize creative
  Fosters strong relationships with cross-functional teams and partners to ensure seamless collaboration and effective communication
  Designs and develops visual concepts, including typography, color palette, and imagery, to support campaign messaging and branding
  Creates design assets, such as graphics, icons, and illustrations, to enhance campaign visuals
  Stays up-to-date with industry trends, emerging technologies, and best practices in advertising and marketing and implements relevant insights on the work
  
  Software Proficiencies
  
  Figma
  GenAI tools
  Adobe Creative Suite including Firefly
  After Effects
  Premiere
  Media Encoder
  
  Requirements
  
  5+ years of work experience as a Creative Director in advertising or marketing or lead in a creative/design related occupation
  Bachelor's degree in Digital Design, Visual Design, Advertising Art Direction, or equivalent experience
  Experience with AI and generative AI tools used for creative ideation and production
  Portfolio that showcases ability to develop innovative, concept-driven campaigns that drive results, a mastery of art direction, and design principles
  Excellent communication, presentation, and interpersonal skills
  Strong understanding of the B2B marketing landscape and advertising tools
  Ability to collaborate effectively with external agencies and cross-functional teams
  Strong problem-solving skills and ability to think strategically
  Energized by working in a fast-paced environment
  
  
  

  Information collected and processed through your application with INSPYR Solutions (including any job applications you choose to submit) is subject to INSPYR Solutions’ Privacy Policy and INSPYR Solutions’ AI and Automated Employment Decision Tool Policy: https://www.inspyrsolutions.com/policies/. By submitting an application, you are consenting to being contacted by INSPYR Solutions through phone, email, or text.

• About the company

  Genuent provides an innovative approach to the Delivery of Information Technology Talent. Genuent is becoming INSPYR Solutions.

Notice