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CRM & Lifecycle Marketing Specialist
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Job Description
- Req#: 6622484003
Employer Industry: Sports and Gaming
Why consider this job opportunity:
- Company-subsidized medical, dental, & vision plans
- 401(k) plan with company match
- Annual bonus
- Flexible PTO to encourage a healthy work/life balance
- Generous paid leave programs, including 16-week paid parental leave
- Opportunities for growth and career development through annual performance reviews
What to Expect (Job Responsibilities):
- Design and execute segmented, automated campaigns throughout the customer journey to drive engagement, retention, and loyalty
- Develop and optimize customer journeys, mapping out touchpoints and interactions to enhance the overall customer experience
- Create and implement complex CRM campaigns, tracking campaign performance, and analyzing data to identify opportunities for optimization
- Conduct A/B testing and experimentation to optimize campaign performance and drive lift at different stages of the customer lifecycle
- Collaborate with cross-functional teams including marketing, product, and analytics to ensure alignment and success of campaigns
What is Required (Qualifications):
- Minimum of 3 years of experience in customer success, email, lifecycle, or CRM marketing roles
- Proficiency in CRM platforms such as Braze, Optimove, or similar tools
- Strong understanding of email/in-app/push marketing best practices and copywriting skills
- Ability to analyze data and metrics to drive actionable insights and optimize campaign performance
- Excellent communication, collaboration, and problem-solving skills
How to Stand Out (Preferred Qualifications):
- Bachelor's degree in Marketing, Business, Communications, Analytics, or related field
- Experience in the Daily Fantasy Sports or gaming industry
- Organized and detail-oriented
- Proven track record of managing multiple projects and meeting deadlines in a fast-paced environment
#SportsMarketing #CustomerEngagement #CareerOpportunity #FlexibleWork #GrowthPotential
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