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Job Description
- Req#: JR8209
- Managing campaigns with involvement in all aspects starting from planning, up until execution and then finally reporting.
- Being hands on with the Casino customer onboarding sequences to ensure new customers have the best possible experience in their early Betway lifecycle.
- Managing content creation with the help of the creative department.
- Ensuring the Betway websites are up to date and optimised, particular the mobile site.
- Troubleshooting of issues with automated comms and workflows.
- Managing a range of communication tools – email, SMS, push notification, in-app messaging.
- Reviewing and reporting on campaigns, looking to spot trends we can try to reverse or enhance.
- Scheduling the communications calendar with stakeholders in the same regional team.
- Implement personalisation strategies based on a data driven approach.
- Managing the execution and delivery of new workflows around the full customer lifecycle.
- Manage a range of automated communications (SMS, email, On-Site messaging) within workflows.
- Continual tests to optimise all campaigns.
- Competitor analysis to better understand our positioning in the market.
- Verbal and written English
- Strong numerical & analytical skills
- A passion for CRM and data insights
- Project management and delivery focused
- Ability to multi-task and manage multiple assignments whilst liaising with a variety of stakeholders
- All behavioural competencies are also essential
- Experience in the Betting Industry
- Written French
- Exposure and good knowledge of a content management system and/or HTML
- Knowledge of casino game types
- Strong problem-solving skills in understanding and diagnosing solutions.
- Experience with excel in some capacity
- Experience with Salesforce Marketing Cloud (Content Builder, Journey Builder etc.)
- Flexible working
- Discretionary bonus
- Competitive package
- Great social and charity events
- Health and well being weeks
- Free fruit and a heavily discounted Barista
- Tickets to events via sponsorships etc
- Season Ticket Loan
On average it takes 5 minutes to apply for this role.
Kick-start your career in the online gaming world and experience the very latest in technology and innovation.
Do you see yourself as one of those “out-of-the-box thinkers”, “Technical masterminds”, “Outstanding creatives”, or “Mind-boggling number crunchers”? If so, we want to welcome you to the Betway family and celebrate what makes you unique!
Our global customer base is exploding and we need your skills to support us on this exciting journey! Don’t look back and submit your application before the opportunity passes you by..
Department: Country Management
Reporting to: CRM Manager - Canada
The Department:
The Country Management Department is responsible for all aspects of the business for their particular region(s). With the CRM team within the department responsible for optimising all stages of the customer lifecycle to ultimately retain the customers for longer, and ensure they are playing in a safe and responsible manner. This includes the creation, segmentation and execution of campaigns, as well as the reporting on our main KPIs.
Customer welfare is forever at the forefront of our strategy at Betway. We want to ensure all of our customers enjoy our products in a safe and responsible gambling environment.
Purpose of the role:
The CRM Executive is responsible for executing the CRM Strategy alongside their peers, with the ultimate aim of improved customer retention and therefore improved customer value. The role will be key in further expanding our Below The Line & Above The Line CRM offering in Canada, particularly looking for opportunities to test and learn. It will also involve collaborating with various internal stakeholders such as Gaming & Features, Country Management, Brand, Product and Creative. This role revolves around the optimal use of technology and data to improve the effectiveness and efficiencies of CRM campaigns.
You will be responsible for:
This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives.
You will have (Essential skills):
It would be a bonus if you also had (Desirable skills):
Behavioural Competencies:
Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward. These competencies are Adaptability, Ownership & Accountability, Initiating Action, Resilience, Customer Orientation, Integrity and Innovation
Our Perks:
Win Technologies (UK) Limited provides support services to Betway and is a proud member of the Betway Group
Should you not hear from us within 2 weeks, please assume your application has not been successful.
About the company
The Betway Group is a global online gambling company with a number of brands including Betway Sportsbook, Betway Casino, Betway Vegas, Betway Bingo and Betway Poker.
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