• Job Description

  Req#: 231648

  In a nutshell

  Through our CRM and loyalty team, we drive value from our customers at all stages of their relationship with us. We focus on ‘Knowing our customers better than anyone else’ in order to drive business growth including sales, profit and share and also drive long term loyalty. We regularly contact our base with engaging, best in class communications personalising the content, channel, offer, and discount to the individual customer needs.

  You will be responsible for growing Sainsbury’s share of wallet and loyalty through the design and delivery of customer centric targeted marketing campaigns.

  What you need to do

  • Understand the strategy and drive the scoping and delivery of the programmes.
  • Scope, test and implement new campaign ideas and mechanics to further improve and refine the programme.
  • Work with all relevant agencies and internal teams to brief, build and execute plans across all channels ensuring all activity is delivered to agreed process, on time, on budget and meets quality standards.
  • Form close working relationships with the Analytics team, so together we understand our customers and their needs to deliver personalised and relevant campaigns. Ensuring the accurate delivery of customer targeting, data selections and analysis
  • Work closely with internal teams within Marketing to ensure all content is aligned with key events in the customer plan
  • Deliver these programmes across multiple channels (primarily direct mail, email, coupon at till) and review how we can evolve our digital approach.
  • Present campaign plans and performance learnings to stakeholders in relevant forums, generating support and understanding around the business
  • Brief and develop best in class creative which resonates with our customers. Aligning with Sainsbury’s brand guidelines and following the required internal approval processes.
  • Track and monitor campaign budgets, and understand key performance metrics to be able to accurately report on performance
  • Support the CRM manager with financial management, working in line with our periodic reporting process.
  • Work with the CRM manager and execs to ensure good ATC and clash management of our activity so we deliver activity which is customer centric.
  • Support the CRM manager on any work in relation to the development of our strategy and adhoc projects as required.

  What you need to know

  • A passion and knowledge of CRM programme design and implementation
  • Experience of end-to-end delivery of direct marketing campaigns from brief to deployment
  • Strong creative and communication skills - understanding proposition development, content strategy, creative development, channel integration and use of brand guidelines
  • Be curious, and continuously appraise and question the value we are adding for the customer, to create best in class customer centric campaigns
  • Confident with data and an understanding of campaign analytics, allowing confident management and challenge of analytics and financials
  • Good stakeholder and agency management skills managing timelines, processes, reviewing fees and performance
  • Strong project management skills and ability to manage several campaigns simultaneously
  • Keen eye for detail to ensure campaigns go out right first time
  • Good influencing and relationship building skills
  • Able to clearly communicate results and learnings in a way that makes complex information easy for all stakeholder to understand and gain buy in

  How will I succeed and know that I’ve succeeded?

  • Deliver the agreed customer and commercial metrics.
  • Accurate forecasting with costs coming in on budget.
  • Deliver against campaign KPIs: sales, ROI, open rates, redemption rates and points issuance.
  • Demonstrate flawless budget management, taking accountability for spending cost wisely and issuing Nectar points.
  • Campaigns delivered on time and on budget, with flawless QA
  • Strong relationship with all stakeholders with particularly focus on achieving excellent ways of working with the analytics team.

  What decisions I can make

  • Budget implementation
  • Content / creative development
  • Targeting and offer mechanics and strategy

  Resources available to me

  • Existing and new CRM agencies & suppliers and their Sainsbury’s aligned teams
  • Cross functional Sainsbury’s teams – Marketing, Trading category, IT, Legal, ATC, Finance, Procurement
  • Analysts as ‘Power of 2’
  • Support from Senior Marketing Manager

  Qualifications

  We are committed to being a truly inclusive retailer, so you’ll be welcomed whoever you are and wherever you work. Around here, there’s always the chance to try something new - whether that’s as part of an evolving team or somewhere else across the business - and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we’ll also offer you an amazing range of benefits. Here are some of them:
  
  Starting off with colleague discount, you'll be able to get 10% off at Sainsbury's, Argos, TU and Habitat after 4 weeks. This increases to 15% off at Sainsbury’s every Friday and Saturday and 15% off at Argos every pay day. We've also got you covered for your future with our pensions scheme and life cover. You'll also be able to share in our success as you may be eligible for a performance-related bonus of up to 10% of salary, depending on how we perform.
  
  Your wellbeing is important to us too. You'll receive an annual holiday allowance, and you can buy additional holiday. We also offer other benefits that will help your money go further such as season ticket loans, cycle to work scheme, health cash plans, pay advance (where you can access some of your pay before pay day) as well access to a great range of discounts from hundreds of other retailers. And if you ever need it there is also an employee assistance programme.
  
  Moments that matter are as important to us as they are to you which is why we give up to 26 weeks’ pay for maternity or adoption leave and up to 4 weeks’ pay for paternity leave.
  
  Please see www.sainsburys.jobs for a range of our benefits (note, length of service and eligibility criteria may apply).

  Responsibilities

  We’d all like amazing work to do, and real work-life balance. That’s waiting for you at Sainsbury’s. We’re one of the biggest supermarkets in the UK with one of the largest websites. So marketing here really happens at scale. We move a lot faster than you’d think too, across Brand Planning, Brand Comms and Creative, Digital Marketing, CRM and Loyalty, Nectar 360, Insights, and Corporate Responsibility and Sustainability. More people shopping with us each week means more interactions. And thanks to data insight, we understand customers in a way that almost nobody else does. We work alongside incredible brand partners and the best agencies around. So if you have a passion to learn, grow and experience new teams, come and explore it all with us.

• About the company

  Shop online at Sainsbury's for groceries, clothing, homewares, electricals, financial services and more. Together we’re helping everyone eat better.

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