Crypto.com
CRM MarTech Manager (User Acquisition Focus)
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Job Description
- Req#: 2067719d-f6b4-42a9-b081-20a3a00dfeb7
- Collaborate with stakeholders to define CRM strategies that enhance customer experience and retention
- Analyse customer data and insights to inform campaigns and initiatives
- Lead the overall CRM function to coordinate and oversee project development from start to completion
- Interface with development teams to estimate work efforts, define milestones and manage resources
- Liaise with cross-functional stakeholders to ensure a thorough scoping of technical requirements and subsequent timely-delivery of projects
- Communicate project status, potential bottlenecks, and key deliverables to both internal and external stakeholders in an effective manner
- Assist in the planning and quality assurance (QA) for various data tracking events and integration projects across product lines
- Maintain relevant project documentation to ensure timely delivery and project milestones
- Point of communication between various teams internally and vendors externally
- 4+ years of customer data platforms (CDP) management in a Growth capacity
- Hands-on experience of CDP across retention, acquisition, experimentation, data visualisation tools and data warehouse
- Proficient in API requirements and liquid scripting for the automation and dynamic personalisation of campaigns
- Analytical skills to query and make sense of complex datasets with SQL
- Ability to translate CRM requirements needs into PRDs
- Proficient with project management tools, methodologies, and best practices
- Intrinsically motivated with a can-do attitude; always looking for creative ways to circumvent challenges with minimal supervision
About the Role
We are seeking a highly skilled and innovative CRM MarTech Manager to join our robust team. Reporting directly to the CRM Martech & Projects Director, the successful candidate will play a critical role in executing our CRM strategies from business requirements, through staging, and to final implementation.
As a key member of the CRM team, the CRM MarTech Manager will work closely with marketing, product, data, growth and tech teams to drive meaningful engagements at Crypto.com . The ideal candidate will have the opportunity to work on CRM applications that will have a pivotal impact on engagement and retention of users on the platform. You will gain a wide exposure on project management, growth strategy and data analytics.
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Responsibilities
Requirements
\nAbout the company
Crypto.com is a cryptocurrency exchange company based in Singapore.
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